Head of Digital Marketing

Recruiter
EMR
Location
England,London
Salary
Benefits
Posted
29 August 2018
Closes
26 September 2018
Ref
1630669
Contact
Barry Hopkins
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
An exciting Head of Digital Marketing opportunity to join a growing sector-leading ethical brand that has ambitious future plans.

Following a successful round of fundraising, our boutique client is scaling up its marketing activities with the aim of driving fast growth. They require an experienced senior performance marketer with in-depth digital know-how to drive this process - achieving rapid revenue growth through new customer acquisition using a combination of paid search (PPC), search engine optimisation (SEO), social media marketing and conversion rate optimisation (CRO).

As their business grows there will be a great opportunity to progress to Marketing Director level status within two years, become a board member and be offered equity in the business.

As Head of Digital Marketing, your main responsibilities will be:

* Creating and implementing an aggressive data-driven marketing strategy to deliver revenue forecasts based on PPC, SEO, CRO and social media - aimed at doubling revenue every 18 months
* Developing a winning marketing strategy that optimises opportunities for bespoke products
* Scoping out and determining cost requirements for 3rd-party agencies (e.g. PPC, SEO, CRO); select and shortlist preferred agencies
* Managing input from technical SEO experts, web designers and developers
* Ensuring web design, coding and content maximise both search engine visibility and conversion of website traffic into enquiries and orders
* Developing an imaginative social media programme - optimising it's cost effectiveness and potential

Skills, experience and personal attributes

* A resourceful self-starter, comfortable working in a start-up type environment as part of a small team and happy to work autonomously
* A team player with well-developed interpersonal skills
* At least six years' experience in growth/digital marketing, with ideally two years in a managerial role
* An ability to demonstrate success in driving rapid growth
* Analytical with a data driven approach (a spreadsheet ninja)
* A self-motivated creative thinker and problem solver who will work collaboratively with the two company founders and third party experts to achieve the growth ambitions for the business
* Experienced of managing a network of agencies (e.g. technical SEO, PPC, web developers)

Opportunity / Benefits

* A unique chance to be a key member of a sector-leading ethical brand
* Be part of an exciting journey, working closely with the founders growing the business from the ground floor upwards
* Competitive salary and substantial performance related bonus
* Attractive studio offices in London's thriving West End

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