e-Commerce & Digital Analytics Manager - client-side

Surrey UK or Warsaw, Poland
c.£55K-70K + Benefits Package
28 August 2018
26 September 2018
Contract Type
Full Time

e-Commerce & Digital Analytics Manager - client-side
Leading global FMCG Company
c.£55K-70K + Benefits Package
Greater London/Surrey Area or Warsaw, Poland

Strong data and analytical skills are essential for this exciting new role in the European team of a major global FMCG business. In this key role, you will be responsible for developing the company's web performance analysis & measurement strategy and implementing best-in-class measurement tools across the business.  You will also help to build a holistic and deep understanding of the key business drivers and mechanics for e-commerce and digital analytics - using data to make clear strategic and operational recommendations that help drive sales and profit growth and brand equity, communications strategy and media efficiency.  This is a role that requires not only exceptional quantitative data analysis skills and knowledge of web & marketing analytics tools, but also a true passion for data and its role in driving change.  Specific responsibilities in this role include:

Digital Analytics

  • Analysis and recommendation of alternative digital analytics capabilities and tools
  • Developing analytical structures which blend internal data sources, market data and macro market trends to make insightful recommendations for on-line strategy
  • Developing, implementing and managing key metrics and dashboards including competitor and market analysis
  • Influencing senior stakeholders to use the analysis to drive strategy and commercial decision making.
  • Working with the digital team to drive ROIs for digital media investment


  • Provide strategic and technical direction for customer analytics on e-commerce platforms including defining KPIs and methodology and producing regular customer insights
  • Defining roadmap for long-term e-commerce analytics needs
  • Developing tools and solutions that improve corporate analytics to support growing demand for fact based, customer-centric decision making in the e-commerce space
  • Mapping business opportunities emerging in the e-commerce channel

Key Skill Checklist
With a robust background in digital analytics, e-commerce metrics and a deep understanding of external market and retail data sources, you'll be looking for your next career challenge.  We're looking for someone with hands-on experience gained in a leading client-side, agency or consultancy role who can hit the ground running in what is a dynamic and busy working environment and highly-competitive category.  Other skills include:

* Strong commercial experience, ability to think logically and experience applying analytic skills in ways that leverage digital, e-commerce and retail knowledge
* Experience of A/B Testing and dashboard building
* Leadership skills and the ability to sell an idea verbally and in writing
* Ability to coach team & commercial team on use of different data sets to drive research and analytic learning into action plans.

Client Profile
This highly successful multinational blue-chip FMCG business has a substantial portfolio of household, health care and personal care brands sold across the world.   It has an exceptional track record of investing heavily in innovation and support of its brands, identifying new opportunities to inspire and built loyalty amongst its consumer base.  The business has a values-led positive, embracing culture, demanding high levels of personal commitment and performance and offering exceptional opportunities for career development in the UK and beyond.

If you are excited by this challenge, please contact Adam Tarsh at The Tarsh Partnership now.  adam@tarshpartnership.co.uk