PPC & Digital Advertising Executive

Expiring today

Location
England,Leicestershire
Salary
£26000.00 - £30000.00 per annum
Posted
24 August 2018
Closes
21 September 2018
Ref
3404543
Contact
Jessica Preece
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
PPC, Marketing, Digital, Executive,

Your new company

You'll be creating, testing, reviewing and iterating; all to improve the way our potential customers are interacted with and which ads hit home with our target markets. You'll get to promote the Warrior Assault obstacle course, our elite sports training centres, white water rafting, golf, workout classes, water parks, wedding and conferencing facilities… the list just goes on and on. This is a job that won't feel like one, you'll never get bored, and with so much variety there's loads of chances to develop and shine. Reporting to the Design& Digital Manager, you'll play a key role in supporting the effective delivery of the groups digital advertising and social media strategy, both advising and implementing. You'll be expected to be able to work to deadlines, maximising the ROI of our digital advertising activities and delivering them within budgetary targets.

Your new role

Aspects of the role include:


* Responsible for the design and delivery of digital PPC advertising across Google, Bing, Facebook and Instagram of our brands, services and products.
* Analysing and reporting on our PPC advertising ROI including embedding tracking codes to enable conversion statistics.
* Measuring the effectiveness of our digital advertising - what works? What doesn't work? And why?
* Commercial in Confidence.
* Tailoring digital advertising so it's effective with different demographic targets, women, teenagers, the over 50s, etc.
* Monitoring our engagement levels - paid versus organic on Facebook to aid the growth of our organic social media activity.
* Working with PPC advertising budgets, advising on optimal spend to achieve campaign success.
* Training of marketing managers and digital team members on PPC advertising basics, best practices and analytics.
* Involvement inthe creation of briefing materials to inform the wider business to demonstate ROI.
* Working effectively with the Marketing,Design and Digital teams.
* Supporting the development of our digital strategy, as well as any new digital products when required.
* Supporting the Design & Digital Manager as and when required.

What you'll need to succeed



* 1 years+ experience in a similar role, working with multi-channel digital advertising
* Digital Marketing qualification or professional accreditation
* Experience of helping develop digital advertising and social media strategies
* Experience of managing PPC advertising budgets
* Experience of growing organic social media activity
* Excellent understanding of social media and best practices
* Experience of working within brand standards
* Ability to work under pressure and proven experience delivering projects
* Ability to multi-task and work as a team player
* Keen interest in current and emerging digital trend



* 1 years+ experience in a similar role, working with multi-channel digital advertising
* Digital Marketing qualification or professional accreditation
* Experience of helping develop digital advertising and social media strategies
* Experience of managing PPC advertising budgets
* Experience of growing organic social media activity
* Excellent understanding of social media and best practices
* Experience of working within brand standards
* Ability to work under pressure and proven experience delivering projects
* Ability to multi-task and work as a team player
* Keen interest in current and emerging digital trends



What you'll get in return
The sites include well-known sporting facilities like the Bisham Abbey and Lilleshall National Sports and Conferencing Centres, Stoke Mandeville Stadium, which was the birthplace of the Paralympic Movement, and the National Water Sports Centre. You will be paid a competitive salary and working within an amazing team.


What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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