Head of Marketing - Shape the future of the brand

Better Placed
England,East Midlands
24 August 2018
21 September 2018
Alex Hamilton
Job Function
Brand / Product, Marketing
Contract Type
Full Time
Head of Marketing

Fantastic opportunity for a proven FMCG marketing leader to join a rapidly growing brand based in the East Midlands. The Head of Marketing role blends a mixture of creative, strategic and commercial.

Client Details

My client is a fantastic FMCG business with a well known brand. As they enter the next stage of their growth, they are looking for a Head of Marketing to join the management team and play a key role in driving the future of the brand.


Develop the marketing strategy and plans to deliver the key marketing objectives to ultimately deliver the business sales and margin targets:

* Ensure control over the activities within the department and plan for the short-term future and long term strategic vision for the department.
* Build a 1st class team. Manage direct reports in the department, provide support and be fully accountable for the development and succession planning of the team members.
* Work closely with the other Senior Leadership Team members to develop & implement key strategic activities that will enable the company to achieve its strategic vision, targets & objectives.
* Lead and manage all external agencies: PR, Digital, Social, Creative, Branding, Media buying, Research and Packaging.

Key Accountabilities:

* Delivery of annual budgeted sales & margin
* Owning the marketing annual budget
* Consumer Champion and Brand Guardian
* Development & implementation of the marketing objectives, strategy and plan across all elements of the marketing mix
* Management & Development of Marketing Team
* Appoint and lead an integrated all agency team across media buying, creative, social, digital, PR, research (Qual and Quant), branding, packaging
* Identify innovative, cost effective and business/brand smart ways to disruptively build equity
* Creation of bi-annual TTL campaigns (Autumn and Spring) across a breadth of media including TV, Outdoor, Social, PR, and Trade Marketing
* Lead the NPD process from a marketing perspective working with cross functional team to deliver NPD/EPD projects to market

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