MARKETING EXECUTIVE - B2B

Location
England,Lancashire,Blackburn
Salary
£23000 - £28000 per annum
Posted
24 August 2018
Closes
21 September 2018
Ref
72942
Contact
Nicky Price
Job Function
Marketing, Other
Contract Type
Permanent
Hours
Full Time
My client is looking for a Marketing Executive to join their successful manufacturing team based in Blackburn. This is a fantastic opportunity to join a growing team with lots of room for progression. We are looking for candidates with the full marketing mix coming from a B2B sector.

Responsibilities
Working closely with the rest of the marketing team and other company departments to ensure a coordinated approach to marketing
Creating marketing collateral including brochures, letters, direct mail and other materials
Market research and analysis of customer behaviour to improve and develop approaches
Developing and planning incentive campaigns to increase business activity
Creating, developing and maintaining appropriate channels on social media
Monthly reporting and analysis on performance and ROI
Contributing to the development of, and maintaining, a sales pipeline for Stakeholders and Sales Advisors
Using CRM data, web analytics and sales data, develop and monitor KPIs and ROI measures for evaluation of marketing output and campaign effectiveness
Good understanding of CRM technology, (Sales force, Magento, Microsoft Dynamics, Bespoke) and how this can be applied in business

Skills Required
Candidates from a Manufacturing, Construction background would be beneficial
Knowledge of Market research and analysis
B2B sectors would be preferred
Experience of creating marketing collateral including brochures, letters, direct mail and other materials
Must have the full marketing mix
Strong knowledge in the use of software applications Excel and PowerPoint
Good research and database skills with the ability to adapt to using new systems and technologies
Good understanding of CRM technology, (Sales force, Magento, Microsoft Dynamics, Bespoke) and how this can be applied in business

Company Benefits
Salary up to 28k (depending on experience)
Company bonus
Pension
25 days plus bank holidays

Similar jobs

More searches like this

Similar jobs