Marketing Manager

First Group
Leeds, West Yorkshire
24 August 2018
22 September 2018
Job Function
Marketing, Other
Contract Type
Full Time

Better Placed are delighted to be working in partnership with First Group, the leading transport operator in the UK and North America with revenues in excess of £6bn and a worldwide passenger count of 2.4bn. Sitting within the First Bus team, who deliver thousands of vital bus services to local communities including over 40 of the UK's largest towns and cities, this Marketing Manager position will offer the successful candidate a varied and exciting role within a fast paced marketing function.  

The purpose of the marketing manager role is to support the Head of Marketing with the development of the marketing strategy and to take responsibility for the end to end delivery of a range of campaigns across the full marketing mix.

Working within a customer and data led marketing team you will need to take a customer focused approach, develop relationships across the business and with external partners to develop the proposition, drive revenue and recruit new customers.


Support the Head of Marketing to develop customer journey and proposition for customers and Manage and coordinate the production and implementation of campaigns, working to agreed budgets and timetables.

This will involve control of the following:

  • Planning
  • Agency briefing
  • Creative management from concept to repro
  • Print approval
  • Internal communications
  • Budget Management
  • Post campaign analysis


The successful candidates will have experience or understanding of data selection and the marketing campaign management process as well as the creative development process. You will be numerate and analytical in your approach and have an strong level of experience in MS Excel and appreciation of KPI analysis. The successful marketing manager will also be an excellent ambassador for the company and Brand: positive; loyal; enthusiastic, full of personality.

In addition to the specific tasks mentioned above, the post holder would be expected to undertake any other activities necessary to fulfil the requirements of the job.

This role is based in Leeds and is commutable form surrounding areas including Huddersfield, Bradford, Selby, Harrogate, Wakefield, Goole. To be considered for this outstanding Marketing Manager opportunity, please apply with your CV.

About Us...

Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 10 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are “better placed” to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.

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