CRM Manager

England, Hertfordshire, Watford
£35000.00 - £45000.00 per annum
21 August 2018
18 September 2018
Robyn Chidwick
Contract Type
Full Time

CRM Manager
Watford, £45k

One of the UK's leading creative agencies is seeking a talented CRM Manager to work onsite at one of their clients. This is a brand-new position, working on a brand new account in the animal care sector!

The Role:
Reporting into the Head of CRM, the CRM Manager will be responsible for:

  • Creating customer segmentation models to maximise business performance
  • Manage the CRM content plan and calendar
  • Work closely with the wider marketing team on CRM content
  • Provide insight for brand and marketing planning
  • Plan, manager and deliver CRM strategy and manage budgets
  • Analyse and report on campaigns effectiveness in terms of traffic, acquisition, conversion, retention and revenue

To apply for this role you must:

  • Previous experience in CRM, ideally withing an agency, consumer, retail or tech business
  • Experience in the development and implementation of successful CRM strategy
  • The ideal candidate will have experience of Dotmailer /Power BI
  • Project management and analytical skills
  • Strong knowledge of market segmentation
  • Proven ability to improve customer engagement

To apply for this role, please get in touch with Robyn at Salt.

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