Marketing & Social Media Manager

£40000 - £45000 per annum
21 August 2018
18 September 2018
Marcus Deeks
Job Function
Marketing, PR/Publicity
Contract Type
Full Time
Unique opportunity to join a leading B2B company based in Dartford, Kent.

Client Details

Leading B2B Company based in Dartford, Kent.


As the Marketing & Social Media Manager you will:

Candidate Responsibilities

* Report to the Company Director responsible for marketing
* Ensure that company experience matches the brand positioning
* Identify new target market opportunities and work with the BDM team to explore target customer needs and insights
* Plan communication strategy and ensure effective and efficient delivery across all channels employed
* Have experience of multi-media channels including traditional, digital and social
* Be able to plan and develop social media strategies and campaign activity across different platforms (LinkedIn, Twitter, Facebook)
* To coordinate and oversee all PPC campaign activity
* To have the ability and experience to bring forward fresh SEO ideas, maximising organic SEO and reduce the reliance upon PPC
* To plan, write and create segmented fortnightly email marketing campaigns using existing templates and broadcast via the Mailchimp platform
* To develop and maintain a company blog
* Experience with managing website content and working with website CMS
* Must be able to show demonstrable experience of using and interpreting web analytics
* Manage the marketing budget ensuring spend levels do not exceed budget
* Manage and coordinate key company / industry events
* Analyse the results of all marketing activity and present findings and recommendations to senior management
* To work with and manage agency partners ensuring services employed support the objectives of the marketing plan
* To work with the R&D team, bringing customer insight to the R&D process
* To work with the Sales Team to provide marketing support to front line activities and maximise Linked-In capabilities
* Ensure all marketing materials (including web site) meet the needs of the different customer and stakeholder groups pertinent to the company.


The successful Marketing Manager will have:

Candidate Experience and Personal profile

* 5+ years' experience in marketing
* Able to think strategically and deliver project goals
* Ability to work well in multi-disciplined/cross-functional teams
* Good interpersonal skills and ability to build close-knit relationships with internal colleagues and external partners
* High level of attention to detail
* Must be flexible and adaptable
* Experience within the equipment hire business or construction industry preferred
* Experience and successful career achievements in Social Media Marketing

Job Offer

Competitive salary circa £40-£45k plus great benefits on offer to the successful Marketing Manager in Kent.

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