A new era of packaging is here : Middleweight / Seniors / DD roles
A new era!
Packaging is constantly evolving to meet changing social, economic and environmental needs. The evolution of FMCG Packaging this year has seen new trends and fads become a major part of the shopping experience for consumers. From mobile-connected packaging to the use of raw, distressed materials and funky engravings, people want to buy items that capture their Instagram aesthetic.
The type packaging we buy are an extension of our identity. The products we buy today are more than just products, they represent who we are and the values we hold to be true. Many of the trends we saw develop in 2017 and into 2018 were largely based on the buying power of Millennials and how brands are responding to their shifting values.And when we purchase our values, the brand's packaging plays the role of reflecting those values back to us from the shelves. When it comes to wellness, we want everyday products to look and feel healthy and wholesome. For luxury goods, we want the quality of the product to extend to the quality of the packaging. We gravitate towards nostalgic products that evoke an analogue and old-school feel, yet are still modern enough to remain timeless. We want brands that don't even look like brands as we know them in a traditional sense, with logos and defining marks becoming secondary to the artwork or messages that define the brand.
We're looking for packaging designers who thrive on such a challenge and willing to immersing themselves as we head towards the next generation of packaging. Now more than ever, the things people buy are microcosms of larger cultural trends, like the popularity of unisex or neutral packaging and products indicating a more inclusive, and less binary understanding of gender and sexuality. Or animated wine labels that, activated by our phones, show our embrace of emerging technologies like VR and AR.
We seek on-trend, well informed, highly creative and aesthetically exciting packaging designers who can stylishly narrative a great brand story. Great opportunities to work with some big names CD's
It all starts with an idea and ends with an award.
Please email: Hello@wearemustard.com