CRM Manager - Health and Fitness
My client is one of the fastest growing health and leisure businesses in the UK. Since launching their first branch in 2008, the company has grown exponentially and now have over 120 sites up and down the country. Since 2015's IPO, the company have continued with their significant growth ambitions, and have plans to open a further 20 sites in the next year. They now have 2.5m users and are seeking to acquire a further 500,000 over the next 12 months.
To support this exponential growth trajectory, my client has made a significant commitment to their investment in marketing. They've recently hired a number of outstanding marketing professionals, and are now looking to recruit a CRM Manager.
A key member of the marketing team, and reporting to the Head of Customer Marketing, the CRM Manager will lead the development and execution of all Customer Marketing activity and is responsible for multiple business critical KPI's. Customer Marketing is a key focus for the business so its an exciting time to join. Their goal is to create an exceptional customer experience for all members.
They've invested in market leading technology (Salesforce Marketing Cloud) and are building a best in class team that will take strategic and operational ownership of eCRM, ensuring data is fully utilised to build stronger relationships with customers and create great experiences that support their health goals and ultimately improve business critical KPI's.
The CRM Manager will work very closely with a number of supporting outsourced agencies as well as the network of regional branch managers within in order to deliver highly targeted and relevant campaigns to the membership base. Alongside the digital CRM this role will also have responsibility for the in-branch communication experience, ensuring the company maximises every opportunity to communicate to their customers.
The ultimate responsibility of the role is to deliver YoY improvements to average margin per customers. This will be achieved by delivering material improvements to churn, average tenure & winback (re-join) rate.
For the right candidate, this is a truly unique opportunity to join one of the fastest growing branch networks in the UK. With an established brand and a commitment to growth, there's massive potential for personal and professional development - both in the short and longer term. For a health and fitness enthusiast - this may well be the very best opportunity in the market right now!