Marketing Manager

Location
England,London,Chiswick
Salary
£40000 - £45000 per annum
Posted
10 August 2018
Closes
07 September 2018
Ref
13933449/001
Contact
Marcus Deeks
Job Function
Marketing, PR/Publicity
Contract Type
Permanent
Hours
Full Time
Unique opportunity to join a leading B2B Publisher as a (Senior) Marketing Manager based in Chiswick, London.


Client Details

Global leader in B2B Publishing based in London.


Description

As the Marketing Manager you will:

Strategic Marketing (Product life-cycle stage dependent)

* Responsibility for strategic marketing input to the technical, production (content/software, design, user interface) and content publishing teams at the conceptual stage of new/adapted product, software, platform development.
* Responsibility for the interface between this role and other departments e.g. Production, Publishing, Sales, Customer and Technical support in order that the customer perception, experience and support, brand impact, market exposure, can be maximised throughout the product life-cycle
* Demonstration and application of detailed knowledge of all core channels and markets in order to maximised marketing exposure, co-ordinate upstream/downstream feedback and new product development intelligence, assist revenue generation and develop long term strategy. Expertise in digital marketing - search, social media, content marketing and thought leadership campaign management is essential.
* Work off own initiative and in collaboration with other key contacts to identify market gaps and develop solutions which generate 'fast to market' revenue generating market offerings or communications.

Marcoms

* Development and implementation of strategic marketing plan for product areas
* Work closely with the product Marketing Executives on campaign execution managing workloads and time to ensure delivery of key objectives to budget and deadlines
* Work within the framework of Group Marketing on brand, channels and set high level digital strategy for the product in line with Group marketing requirements
* Work closely with Group Marketing to identify new channels, techniques or tools which allow you to enhance your campaigns or test with new initiatives especially reviewing Database segments, Digital and social channels and using customer insights for upsell and cross sell opportunities
* Ensure the products are promoted to the maximum extent in the relevant media/channels in order to establish ROI and drive future revenues.
* Maintain awareness of specific product-related events which require attendance or offer speaking opportunities, raising profile of product, in line with the existing plan and budget
* Accountable for managing and developing relationships with relevant trade associations and third parties in order to drive product revenues and membership acquisition and retention

Commercial

* Responsible for revenue delivery of key subscriptions and membership products
* Accountable for lead generation, lead qualification
* Collaboration with Sales in order to develop and maintain focus on delivery of campaigns, activities, product/technical solutions that support sales revenue forecasting and generation
* Key point of contact for Group Marketing, Sales and Customer Relations for product
* Accountable for the strategic allocation and monitoring of budget associated with the product
* A monthly report on key performance indicators proving the success of marketing plans and activities and conversions into sales acquisition and retention activities

Management/Leadership

* Establish this role as the 'go to' for the product and be the product 'champion' with both internal colleagues and external contacts
* Line responsibility for team of a Senior Marketing Executive and 2 Marketing Executives with responsibility for driving a high performing team mentality
* Accountable for overall review, management and reporting of the implementation success of the strategic marketing plan
* Active contribution to the development of the department goals, strategies and standing within the organisation


Profile

The successful Marketing Manager will have:

Knowledge / Skills / Abilities

* Proven successful commercial approach
* Proactive and results orientated, with the ability to balance multiple projects and spontaneous marketing opportunities that may arise
* Excellent understanding of all marketing channels coupled with current understanding of digital marketing trends and opportunities. Demonstrable experience in digital, social and content marketing within a subscription environment will be a distinct advantage
* Excellent communication skills, verbal and written adapted to all levels of internal stakeholders and external contacts representing the company brand
* Proven experience of developing strong internal working relationships across functions and ability to influence
* Excellent copy and design evaluation skills and the ability to identify the 'story' around a product
* External/industry focus with ability to bring new ideas and experiment
* High performing team management experience highly desirable
* International marketing experience is highly desirable
* 5+ years' experience marketing digital subscription products with a focus on strategic marketing
* Graduate (or equivalent) with marketing qualification desirable (eg CIM)


Job Offer

Competitive salary circa £40-£45k plus excellent benefits on offer to the successful Marketing Manager based in Chiswick, London.

Similar jobs

More searches like this

Similar jobs