Membership Marketing Executive

Location
England,London,City of London
Salary
£28000 - £32000 per annum
Posted
09 August 2018
Closes
16 August 2018
Ref
13940172/001
Contact
Jay Salvemini
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The Membership Marketing Executive will be responsible for establishing an overview of the membership lifecycle and executing member retention and renewal campaigns.


Client Details

This prominent membership organisation is a leading professional body for their industry and one of the largest within the UK.


Description

* Establishing an detailed overview of the membership lifecycle, and ensuring an understanding the different types of members, how their needs differ, and their interactions with the organisation
* Managing membership acquisition, lapse, upgrade and renewal processes and communications
* Carrying out effective analysis of membership data produce insights and assist in driving a variety of initiatives including member retention and renewal campaigns, and international membership drives
* Taking ownership of email communications to determine the types of emails that members receive and working closely with the email marketing team to ensure a seamless user experience, while also ensuring the organisation remains GDPR compliant
* Taking ownership of the member affinity scheme including managing the relationship with external organisations and promotion of the scheme with members across a variety of marketing channels
* Carrying out competitor analysis and benchmarking activity


Profile

Essential

* Proven membership marketing and project coordination experience with an ability to communicate with a wide variety of internal and external stakeholders
* Experience with planning and implementing engaging marketing campaigns using the full range of marketing channels, as well as tracking and measuring their performance
* Experience with carrying out market research and data analysis and reporting and the ability to highlight insights and recommendations based on quantitative and qualitative data
* Proven time management skills with ability to prioritise a high workload to tight deadlines
* Strong interpersonal skills and confidence building relationships across the organisation and externally
* Analytical approach to work, identifying areas for improvements and making appropriate recommendations
* A flexible team-player with a can do attitude



Desirable

* Previous membership/association experience would be advantageous
* Experience of using Power BI (or similar data analysis/visualisation tools)
* Knowledge of GDPR requirements


Job Offer

* Between £28,000-£32,000 depending on experience
* Ongoing training and access to learning and development
* Health insurance
* Interest free season ticket loans or bicycle loans

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