Email Marketing Executive

Location
England,London
Salary
£120 - £140 per day
Posted
07 August 2018
Closes
16 August 2018
Ref
13943261/001
Contact
Ben Cook
Job Function
Marketing
Contract Type
Temporary
Hours
Full Time
The purpose of the Email Marketing Executive is, primarily, to deliver the organisations' email campaigns, with a hand in end-to-end management.


Client Details

The client is a London based Not for Profit and Charities (membership) organisation offering professional training and development, and leading industry-relevant events. Founded over 150 years ago, they're a renowned learned organisation looking to engage and upskill members.


Description

While the Email Marketing Executive will look after what you'd expect, there's also the chance to delve into broader digital marketing functions on an ad hoc basis. Generally, the key responsibilities will include:

* Handling all email output from the organisation across different workstreams
* Producing emails in brand and layout best-practice
* Ensuring a high delivery ratio
* Maintain and maximise the potential for email marketing
* Support and advise on email content and level of engagement
* Optimise user experience across all email output
* Improve the overarching process
* Analyse and report on the efficacy of campaigns
* Provide training on email best practice to the wider team


Profile

A digital expert with a technical flair for email, the Email Marketing Executive will be:

* Ideally experienced in Dotmailer, or with in depth experience of a similar platform
* Understanding of HTML and front end coding
* Established experience of developing and coordinating an expansive email marketing programme and familiar with all aspects of the process
* Great attention to detail and a personable manner to galvanise work across the organisation
* Established experience in demographic and behavioural segmentation, and ability to analyse data, segment and target audiences effectively


Job Offer

The successful candidate will join a talented and growing team, gain the chance to broaden their digital skill-set, and earn up to £140 per day.

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