Head of Marketing

Location
England,West Yorkshire,Huddersfield
Salary
£60000.00 - £70000.00 per annum
Posted
07 August 2018
Closes
04 September 2018
Ref
3357749
Contact
Samantha Peet
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Head of Marketing - Retail / Ecommerce
£60,000 - £70,000 + Benefits
West Yorkshire

A growing online based retail organisation based in West Yorkshire.

The Head of Marketing holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

Responsibilities

* Development and implementation of the Brand strategy.
* Developing the marketing strategy for new and existing products
* Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
* Working closely with internal stakeholders enabling them to meet their commercial objectives.
* Work closely with the Technical Director to enhance web site and conversion rates.
* Manage social media presence and direct programs to improve social media reputation and recognition.
* Undertake continuous analysis of competitive environment and consumer trends
* Managing external marketing providers
* Provide input on pricing policy, promotional activity and analysis
* Implementation and control of agreed marketing budget.

Personal Profile

* Previous experience in a similar online marketing role - retailer, B2C etc.
* Experience managing PPC, SEO and Affiliate programmes.
* Strong understanding of current online marketing concepts, strategy and best practice.
* Managed ecommerce, SEO, PPC, Email marketing, and social media.
* Experience in offline traditional marketing, ideally in conjunction with digital channels.
* The desire and ability to self-learn and keep ahead of latest trends and opportunities.
* Experience in budgetary control
* Experience in working with both external marketing agency providers and building in house marketing teams.

If you are interested in the above opportunity and have the relevant experience required, please do not hesitate to contact me.

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