Customer Marketing Manager

£40000 - £45000 per annum + Bonus + Benefits
07 August 2018
04 September 2018
Ronak Patel
Job Function
IT / Technical, Marketing
Contract Type
Full Time

* Build a new contact strategy for the business to improve the process for customer leads generated by branches.
* Implement a programme of test and learn across all channels including email, SMS and outbound aimed at increasing efficiency and improving conversion/value.
* Actively manage the CRM solution (Salesforce) including the in-house delivery of campaigns and reporting.
* Work with the insurance business unit to create customer centric propositions which deliver increased value for customers.
* Manage a range of internal stakeholders to improve the integration between insurance and other products.
* Manage external agencies to ensure high quality delivery of creative and technical solutions.
* Segment the customer database and identify most valuable customers and create a targeted strategy to build long-term relationships.
* Regularly provide reporting to a range of stakeholders.
* Manage a small team of campaign managers and customer analysts.


* Have undertaken a customer marketing role in a financial services, insurance or another relevant industry.
* Be commercially and customer driven.
* B2C experience is essential.
* Be able to understand data and be analytically minded.
* Have a track record of implementing successful cross-sell, upsell and retention activities both at a hands on and strategic level.
* UK experience.

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