Customer Campaign Marketing Specialist

Location
England,West Midlands,Wednesbury
Salary
Negotiable
Posted
02 August 2018
Closes
30 August 2018
Ref
13940755/001
Contact
Harris San
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The role of the Customer Campaign Marketing Specialist will provide customer insight to further improve our services and values to become a trusted partner to other businesses. This role will provide insight to understand customer behaviours and allow delivery of innovative campaigns and drive growth.


Client Details

A leading industrial distributor of metalworking and maintenance, repair and operation (MRO) products and services based in Wednesbury.


Description

The key responsibilities for the Customer Campaign Marketing Specialist include:



* Investigate, propose, develop and execute lead generation campaigns, with long term and tactical initiatives.

* Understand customer behaviours by analysing market research, internal & external data and providing insight to further improve services and values.

* Segmentation of data to understand a customer better, including a customer's spending habits, behaviours and pressure points.

* Assist in the implementation, development and reporting of the customer journey programmes, increasing customer loyalty and value.

* Manage campaigns, working alongside the integrated team to generate and express ideas in a collaborative approach driving delivery of these campaigns.


Profile

The successful candidate should have:

* Proven experience in an analytical background

* Experienced in Marketing and Campaigns.

* Behaviour change campaign experience.

* Experience of designing, implementing and measuring effectiveness of industry wide campaigns.

* Excellent interpersonal skills to build relationships internally and externally to customers, clients and suppliers.

* Excellent written and oral skills - Marketers will be required to write online and/or hard copy content for campaigns.

* IT skills: proficient in MS Office packages.


Job Offer

Competitive salary and excellent benefits

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