Content Marketing Manager

Recruiter
Better Placed
Location
England,Greater Manchester,Manchester
Salary
£35000 - £40000 per annum
Posted
02 August 2018
Closes
30 August 2018
Ref
26181
Contact
Sarah Johnson
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The role of the Content Marketing Manager includes:

* Accountability for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
* Collaborating across functions group-wide to deliver an effective content marketing strategy and editorial plan to meet the business objectives
* This role requires a brand publisher mindset: create the content our audience is looking for and work with the Campaign Managers to optimise the path to conversion
* Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement
* Development of editorial governance so content is consistent with our brand voice, style and tone
* Build relationships with key press contacts to secure impactful PR coverage and gain audience understanding
* Management of all creative resources including designers, writers, and other agency personnel
* You will build strong relationships with key stakeholders across the business, ensuring everyone is clear and bought into the content plan
* You will work collaboratively with the wider marketing team and will pro-actively share ideas, successes and opportunities

PERSON SPECIFICATION

* Experience managing the content creation process
* An editorial mindset
* Ability to analyse and present content performance
* Project management skills

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