Campaign Manager

Recruiter
Better Placed
Location
England,Greater Manchester,Manchester
Salary
£40000 - £45000 per annum
Posted
02 August 2018
Closes
30 August 2018
Ref
26688
Contact
Sarah Johnson
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
This Campaign Manager will sit within a larger marketing team and have the following remit:

* Deliver against related KPIs through the delivery of effective campaigns
* Effectively utilise customer segmentation and personal behaviour to increase the effectiveness of campaigns.
* Agree the definition of campaign objectives prior to instigating a campaign and ensure measurement vs original intent when campaign concludes.
* End-to-End project management of the campaign process.
* Own and maintain an annual marketing campaign plan that is aligned to the broader marketing plan.
* Present a clear understanding of how campaign activity is positively impacting associated KPIs
* Maintain close relationships with local sales teams to ensure campaign planning remains localised whilst also demonstrating the efficiencies of a centralised approach.

Person Specification

* Demonstrable experience of managing campaigns end-to-end to achieve strong commercial results
* Excellent communication and presentation skills to senior stakeholders.
* Experience of working with an integrated CRM tool across digital, marketing and sales channels
* Commercially astute with comprehensive understanding of the marketing campaigning process and customer lifecycle management. Event management experience would be an advantage.
* Specific detailed knowledge of campaigns and techniques to increase brand awareness and new customer conversion as well as customer loyalty, retention and growth
* Proven knowledge of the latest online and offline marketing channels and techniques
* Ability to work under pressure in a sales focused organisation
* Capable of pro-actively recognising short term business performance challenges and building campaign activity and plans to solve them.
* Exemplary communication and presentation skills.
* Proactive and uses own initiative to identify commercial opportunities
* Works proactively, cooperation and contribution oriented.

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