Retail Marketing Planner - Major retailer

31 July 2018
29 August 2018
Andres Martinez
Job Function
Contract Type
Full Time
Planning and implementation of the Annual Marketing Plan for the Retail business unit, including channel planning to deliver optimal plan to meet commercial objectives.

Client Details

Our client is a well-known major UK retailer with national coverage.


Based in London, the Retail Marketing Planner will be responsible for:

* Responsible for all incoming briefs - processing, logging and prioritisation.

* Co-ordination of Retail Marketing programme across PO and partner stakeholders including Retail Business Unit, Marketing, Brand, PR, Social, Product and Proposition, Customer Communications, and MI

* Management and ownership of Retail Business unit annual and quarterly plans including marketing activity

* Regular engagement with stakeholders, planners and product teams to understand objectives for in-branch activity

* Agree in-branch marketing requests and be the gatekeeper to in-branch marketing activity.

* Ensure effective Performance Targets and Metrics are in place, running a retail channel scorecard.

* Review annual and quarterly plans to meet agreed commercial and Group Marketing objectives from a Retail/branch perspective.

* Measurement and reporting of quarterly plans for internal and external stakeholders; analysis, recommendation and optimisation of marketing activity for all stakeholders.

* Team budget and resource management and reporting.

* Able to interact and influence at a senior stakeholder level and represent each business unit externally and internally.

* Previous experience working in marketing planning and/or retail is desirable.

* Deputise for RMO Director as required.


Based in London, the successful candidate must have/be:

* Previous relevant experience in marketing planner within the retail space

* Availability to travel nationally.

* Understanding of in-branch marketing

* Post Office knowledge

* Knowledge across marketing disciplines including ATL, customer, digital, performance marketing

* Media planning and measurement

* Strong communication and negotiation skills

* Conflict resolution

* Stakeholder engagement and management

* Ability to work in matrix and partnership organisations

* Collaborative and flexible

* Results and delivery focussed

Job Offer

Work on an exciting well-known traditional UK brand, in a very challenging role with an important and large scope responsibility, dealing with different stakeholders and being capable of enjoying a role more focused in delivery than creativity. Good remuneration package (Circa £ 68k)

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