Trade Marketing Manager

Location
England,Merseyside,St. Helens
Salary
£30000 - £35000 per annum
Posted
30 July 2018
Closes
15 August 2018
Ref
13940747/001
Contact
Jennifer Taylor
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
As the Trade Marketing Manager you will focus on the vending and wholesale channels (OOH) and support the achievement of the annual plan. Responsible for developing and executing brand / product & sector plans across multiple categories and over a number of different brands.


Client Details

A well established FMCG Food & Drink Manufacturer based near St. Helens are looking for someone to join their marketing team and drive the OOH category forward.


Description

As the Trade Marketing Manager you will be responsible for:

* Defining the optimum product range for the sector, proposing NPD or product extensions
* Capture competitor information relating to product performance, price, features & benefits
* Manage trade marketing budget for the vending channel in conjunction with Head of Sales.
* Being at all times aware of the commercials resulting from product mix
* Develop an expert understanding of Customer strategies, customer volumes, marketing initiatives, product choices, prices, preferred equipment partners, etc
* Create & communicate marketing initiatives via the OOH team and personally prepare & deliver presentations for key initiatives with focus customers
* Develop strategic influencing skills with customers and buying groups
* Develop marketing plans for key focus customers, including the brand strategy set out by the category marketing manager
* Keep abreast of industry news and competitor initiatives via trade media
* Source & exploit market research reports on vending (e.g. Mintel, AVA, Euromonitor etc)
* Build and manage a customer database that details product, pricing, equipment, type of equipment by customer


Profile

The successful Trade Marketing Manager will have:

- Trade Marketing experience withing the vending or OOH channels

- A relevant degree or equivalent qualification

- Commercially focused

- A collaborative approach to work

- A willingness to learn


Job Offer

Competitive Salary DOE + on site parking + annual bonus

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