PR and Content Marketing Executive

Location
England,London
Salary
£20000.00 - £23000.00 per annum
Posted
27 July 2018
Closes
24 August 2018
Ref
3379970
Contact
Verity Slade
Job Function
Marketing, PR/Publicity
Contract Type
Contract
Hours
Full Time
The primary purpose of this role is to support the execution of key messaging through Public Relations and content marketing initiatives in order to drive the required level of new loan leads and converted drawn down loans to meet business objectives. The role also owns the press office and media monitoring functions. It is focused on commercial audiences only (customer and delivery partner). The role works at both a national and regional level.

Key Accountability

* Build and maintain effective and productive working relationships with colleagues, clients and third parties; support the delivery of the company's mission and its business objectives.
* Assist with all external media communications, acting as the key point of contact for all matters related to the press and media monitoring; providing relevant guidance and support to other teams across the organisation as required.
* Create, manage and develop the SULCo case study library of loan recipients, for press opportunities, public affairs activities and for various government departments including BIS, Cabinet Office and No. 10.
* Support the delivery of leads and drawn down loan targets through the application of communication guidelines and key message priorities across all public communications channels (press, media, public affairs, etc.) and the creation and deployment of appropriate content through selected media channels.
* Establish, monitor and manage the press office, reporting weekly on reactive and proactive media opportunities and coverage.
* Work closely with relevant agencies (e.g. PR, Content, SEO, Creative) to evaluate and leverage potential media and public affairs opportunities in support of business objectives.
* Research ideas and write engaging, informative content that is search engine optimised, evergreen and in line with the Marketing content strategy.
* Work with the rest of the marketing department in the implementation of integrated communication plans.
* Support the Public Affairs Manager with all press and media related queries and content production.
* Assist in the production of weekly and monthly summaries for the Management team and Board, support the production of a detailed quarterly report and annual report for the Board along with regular internal updates.


Professional / Personal Skills and Experience

* Has at least 1-2 years' experience in a similar role in a commercial, third sector or social enterprise
* Proven PR experience, gained with an agency or in-house
* Some experience in executing fast paced, stakeholder communications plans, preferably of financial products, in line with budgeted cost per acquisition
* Excellent analytical, creative and planning skills to drive communication and messaging innovation
* Excellent copywriting skills and be adaptable in writing style and content generation to suit a range of audiences
* Effective communication skills; both face-to-face and written and is
* Confident phone manner for liaising with customer case studies
* Has strong persuasion and influencing skills
* Manages multiple projects and tasks effectively, plans well so deadlines are met and quality output is maintained, with minimal resources
* Willingness to work outside normal business hours when required (occasional)
* High standard of accuracy and detail; presents reports and documents that are highly professional
* Experience of using Microsoft Word and Excel
* A level English language, grade C or above

If this role is of interest please do apply ASAP with an up to date word version of your CV asap by Monday the 30th of July by 14:00

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