MARKETING EXECUTIVE - B2B (Market Research)

5 days left

Location
England,Lancashire,Preston
Salary
£25000 - £30000 per annum
Posted
26 July 2018
Closes
23 August 2018
Ref
71327
Contact
Nicky Price
Job Function
Marketing, Research
Contract Type
Permanent
Hours
Full Time
My client is looking for an experienced Marketing Executive, specialising in Market Research to join their team in Preston

This role will be reporting into the Research and Development Manager and will involve in -depth market analysis with the view of discovering future business opportunities

Responsibilities
In-depth market analysis with the intent of discovering future business opportunities and potential threats
Assessment and analysis of the needs of end-users so as to identify new or improved product opportunities
Assessment and analysis of the activities of competitors
Full analysis of particular markets in terms of distribution channels, pricing and product promotion and communication
Consideration of the most effective means of marketing the new product so as to advise the sales team
Desk and field research
Preparation and presentation of research reports and go-to-market plans
New product launch co-ordination with the sales team
Carry out specific research projects as determined by the R&D Manager
Gathering information on existing products in the market (product specification, pricing, product variants)
Gathering information on the competing manufacturer's method of product distribution, promotion, pricing and general status
Contacting end-users, product specifiers, regulators and distributors of the existing products in the market to gain an appreciation of their needs and how they perceive the strengths and weakness of existing products
Identifying patents and design registrations of competitors Research new markets for new products to develop
Collate, analyse and document the information gathered
Present information, analysis and new product ideas
Attend product design meetings with the R&D Manager and the design team
Part of this role will involve liaising with the french office so french speaking candidates would be desirable

Skills Required
Educated to degree level
Candidates coming from B2B Construction, Manufacturing background would be preferred
Understanding of Marketing principles
Market research experience
French speaking desirable
Must have analytical and report writing skills
In-depth market analysis
Experience of full analysis of particular markets in terms of distribution channels, pricing and product promotion and communication Knowledge of the assessment and analysis of activities of competitors

Company Benefits
Salary up to £30k (depending on experience)
25 days holiday plus bank holidays
Pension
Christmas shutdown
Free Parking
Team nights out

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

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