Trade & Shopper Activation Manager
This is a fantastic opportunity to join a small but hugely impressive, growing and extremely well backed food business to further develop the Convenience/Wholesale/Impulse channel - they are already successful in the major multiples - as well as gaining new listings in Impulse, Convenience and High Street Retail. With a unique, healthy, snacking/food on the go product in funky flavours and fabulous packaging, there is a whole raft of opportunity for someone to stamp their own mark across the role and make it their own.
It's a hugely in-depth role - not just an ordinary Shopper Marketing or Trade Marketing role - you will get involved in everything in respect to the brand and then take it to new markets. You will create and drive the channel marketing activity in line with the Brand & Comms plan and will work closely with trade customers, the brand and commercial teams. You will manage channel activation projects as well as specific NPD launch activity within the convenience and impulse channel. In addition, you will liaise with PR, Creative and Data agencies to support our Trade Activation plans.
This is a huge chance for a passionate and super-enthusiastic Trade & Shopper Activation Manager to get out of the constrained corporate FMCG world and use the skills and experience they have developed in their career to date. You will be in FMCG in a Shopper/Brand/Trade Activation role, preferably in a branded chilled/impulse business. You will have bundles of energy, great vision and a knack for spotting and exploiting opportunities. Fast paced, confident and capable, very creative with a passion for food combined with natural curiosity for shoppers, consumer trends and new products.
If you wish to apply for this role, please click on the apply button with a copy of your up to date cv in word format quoting ref number 6237/5mw
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