Marketing Manager

Covent Garden, London
On application
25 July 2018
23 August 2018
Job Function
Marketing, Other, PR/Publicity
Contract Type
Full Time

Marketing Manager

Job purpose:

The Marketing Manager is responsible for the IAB's look & feel internally and externally & for the production of all company marketing collateral. 

They are the guardian of the IAB UK brand, making sure that every touchpoint - be that online or physical - is on-brand and presented in a consistently high standard.

Key responsibilities:

  • Work collaboratively with all internal IAB UK teams to understand and support their marketing needs - including producing PPT presentations and videos
  • Create presentations for high profile speaker opportunities involving the IAB team
  • Manage and foster the relationship with the IAB's external design agency across all events marketing
  • Work with the IAB's video production partners to deliver brilliant video work from events to testimonials to internal collateral
  • Execute the IAB's video output that complements and feeds into our overall content strategy
  • Manage & execute the IAB's paid media budget across display & PPC
  • Collaborate closely with the Events & Education team on marketing needs for all IAB events and training
  • Oversee IAB UK's official presence at all our flagship events
  • Work with the wider IAB team to make sure they understand our brand identity, toolkit and how to use it - this could involve running surgeries or spending time 1:1 with those who need support

Skills, knowledge & characteristics

  • Around 4 years in a marketing role ideally within digital advertising
  • Graphic design experience or qualification preferable
  • Exceptional attention to detail
  • Experience of managing third party design & production partners/agencies
  • Ability to write tight, clearly defined briefs 
  • Advanced Adobe Creative Cloud skills specifically Illustrator, InDesign & Photoshop preferable
  • Professional experience of shooting and editing video
  • Highly active across all social media platforms
  • A naturally collaborative approach to working with others
  • A challenger of convention and the way things have been done before

Reporting Structure:
Line Manager:    Head of Marketing
Line Manage: Marketing Communications Assistant

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