Marketing Automation Manager

4 days left

£34000 - £38000 per annum
24 July 2018
21 August 2018
Ekaterina Alouker
Job Function
IT / Technical, Marketing
Contract Type
Full Time
An exciting opportunity for a Marketing Automation role with a world-renowned financial media group based in central London.

A leading, independent financial media group is looking for a Marketing Automation Manager to join their expanding team. You will be responsible for a variety of marketing automation projects to help improve campaign effectiveness and to drive the core business goals.

Key Responsibilities of the Marketing Automation Manager:

* Support data segmentation and list cutting to help with campaign optimisation.
* Provide recommendations and insights about marketing performance to improve key metrics such as conversion rates and deliverability.
* Improve marketing effectiveness to drive the core business goals of increases in revenue from online subscriptions and offline customer interactions.

* Liaise with marketing/digital/data teams regularly to review campaign results across all brands to help develop best practice email strategies.

Key Skills and Experience of the Marketing Automation Manager:

* Knowledge of CRM systems that manages a Marketing database platform.
* Can demonstrate and articulate a full understanding of marketing processes from planning through executing through analytics.
* Demonstrates advanced audience segmentation capabilities.
* A good understanding of the importance of data quality within marketing and how this is achieved.
* Clear operational understanding of dotmailer and Sailthru and its capabilities to maximise segmentation and targeting efficiencies.

If you are innovative thinker, enthusiastic, quick thinking with a strong attention to detail, then please apply.

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