Digital Marketing Executive

England,Staffordshire,Stoke on Trent
£20000.00 - £25000.00 per annum
23 July 2018
20 August 2018
Jessica Preece
Job Function
Contract Type
Full Time
Digital, Marketing, Staffordshire, CRM, Digital Marketing, Perm, Staffordshire

Your new company

One of the largest retailers in the UK they service the full spectrum of business customers, from small independents to the largest national companies.

Your new role

* SEO, PPC, Display, Social Media, email. Implement on-site campaigns and optimise user experience.
* Coordinate with other business areas in the development and execution of online marketing campaigns, aligning schedules, projects, budgets, and resources to meet expected results.
* Manage A/B split testing and developing site improvements.
* Manage and drive external agencies Provide reporting and analyses of all online marketing campaigns and programs
* Develop dashboards within Dynamics CRM to show KPI measurements, take learnings and improve campaign performance.
* Create and leverage content both on and off-site to drive brand position especially with larger customers and prospects.
* To set-up and refine analytics and CRM metrics.

What you'll need to succeed

* Experienced in digital marketing
* Ability to self-manage in a fast-paced, deadline-driven environment
* Experience with content management systems
* Experience of PPC, SEO and Display for driving traffic and leads.
* Conversion Rate Optimisation experience for both websites and paid campaign activity
* Technical understanding websites, web functionality and online marketing channels
* Experience in A/B testing, using data and analytics to drive improved performance.
* Experience of CRM systems, particularly Microsoft Dynamics and Click Dimensions
* Experience of email marketing and associated data and reporting

What you'll get in return

You will be working for a progressive organisation that offers great opportunity. The team you will be working within are extremely friendly and ambitious so if this is an environment you think you will thrive in and have the relevant experience click and apply.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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