Digital Marketing Executive

Better Placed
England,Greater Manchester,Stockport
£20000 - £25000 per annum
20 July 2018
17 August 2018
Claire Eason
Job Function
IT / Technical
Contract Type
Full Time
Digital Marketing Executive

Mail Order Retail


£20,000 - £25,000

My client, the UK's largest mail order retailer of its kind, are about to embark on a digital transition and are looking for a Digital Marketing Executive to join their marketing team in support of this development.

This is a newly created position, they are looking for someone who understands how to create innovative content strategies.

The key remit of this role is to maximise marketing opportunities and continue to strengthen brand awareness through digital channels including email and social.

I am looking for someone who has already worked in a digital comms position and therefore has experience working across the various digital channels.

This is a very hands on role and the main responsibilities include:

* Managing the email and social media campaigns
* Continued analysis and tracking of these campaigns and suggestion for improvement when necessary
* Work with the BI team to segment the database and develop strategies on how to secure continued customer and target lapsed customers etc.
* Working with the Head of Digital looking at ROI and the sales generated from digital campaigns
* Develop and implement social media strategies, and looking at the measurement of success
* Create additional marketing materials to aid the social profile of the brand
* Create engaging copy and manage content (including images) - liaising with other internal teams to ensure this is delivered on time etc.

Key skills required for this role include:

* 2+ years experience in a digital and ecommerce environment
* Ideally use of adestra, or another ESP
* Strong HTML & CSS skills
* Ideally experience working on a B2B brand
* Excellent written communication skills

This is a fantastic opportunity for someone looking to be part of a digital movement and shape a whole department.

If you are a well organised, efficient and motivated individual then this may well be the role for you. Please apply with your CV and relevant contact details and I will be in touch.

About Us...
Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 10 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" (sorry!) to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.

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