Marketing Manager - B2B Insurance Experience Needed

Recruiter
EMR
Location
England,London
Salary
£60000 - £70000 per annum + Benefits
Posted
19 July 2018
Closes
16 August 2018
Ref
1630520
Contact
Ronak Patel
Job Function
Marketing
Contract Type
Contract
Hours
Full Time
Responsibilities:

* Planning, design and implementation and of all company internal & external marketing and communications plans

* Digital marketing - Social media marketing: using social media channels such as Linkedin, Facebook, Twitter, YouTube
* Key contributor to social media and employee communications channels. Being a champion of issues that connect with our target audience
* Aware of current industry media and trends
* Brand management - Maintaining brand communication consistency
* Corporate communications - Working closely with CEO and senior management to develop strategic communication plans for the business
* PR - Experience in managing agencies and dealing with media queries in-house
* Copywriting - e-shots, reports, newsletters, tenders, brochures, bulletins, events stands and other marketing materials, using a combination of external agencies and internal resources
* Research - Devising ideas for lead generation campaigns both digital and offline
* Liaising with the Compliance team to ensuring that all communications gain appropriate approvals
* Managing agency relationships and briefing agencies - being the day to day point of contact
* Events, exhibitions and other related activities
* Reporting - Project progress, campaign performance etc
* Budgeting
* To coach, mentor and develop the Marketing team

Requirements:

* B2B Insurance experience with a good working knowledge of the insurance market is essential
* Experience in leading a small team
* Business marketing degree or equivalent
* Knowledge of Wordpress and other web platforms
* Understanding of strategic marketing & planning to include:

* Developing campaigns/communications
* Supporting teams to develop targeted and accountable marketing plans
* Production of high quality marketing collateral

* Knowledge of the press and key journalists
* Excellent presentation and communication skills both written and verbal including copywriting and editing

* A good working knowledge or understanding of Adobe, Photoshop, InDesign & Illustrator
* Superb attention to detail and focus on quality
* Proactive, well organized and able to work autonomously while dealing with a varied workload
* Self Motivated with a calm, collected and mature approach
* UK experience essential

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