Marketing Communications Officer
MHA is a charity providing care, accommodation and support services for more than 18,200 older people throughout Britain. Through the commitment and dedication of 7,000 staff and 5,000 volunteers who share our values, our mission is to improve the quality of life for older people.
Today we support:
- 4,900 older people living in our care homes, many receiving specialist nursing or dementia care
- 2,700 older people living independently in purpose-built apartments, with access to social and leisure facilities and flexible care should they need it
- 10,600 older people living independently in their own homes through our Live at Home schemes across the UK
Following a recent re-organisation, we are now looking to appoint a Marketing Communications Officer. Your primary objective is to increase the reach and impact of MHA's brand in order to grow awareness of, and influence on, older peoples issues, as well as supporting our operating imperatives of maximising occupancy in our care homes and retirement living settings, participation in our Live at Home community services and maximising fundraising income.
You will have gained experience in brand marketing communications, including above and below the line and digital techniques, and able to support the creation of a range of strategic and tactical opportunities.
You will support creative brand development, content and collateral creation to support specific campaigns with Fundraising, External Affairs, Public campaigns and operation requirements. You will be supported by, and help to manage relationships with, MHA's creative, marketing, print and media agencies, along with the appropriate budgets.
Your influencing skills will need to be excellent; stakeholders will include your marketing colleagues in Marketing Operations, Digital, External Affairs, Fundraising, operation management teams delivering care and support services across our UK portfolio, as well as external partners.
Interested candidates should send an up to date cv including your current salary details.
NB All third party, and direct applications, will be forwarded to our advisor.