Senior Marketing Executive / Digital Marketing

Location
England,Somerset,Bath
Salary
Negotiable
Posted
19 July 2018
Closes
16 August 2018
Ref
IHBL-09
Contact
Bluetown Online
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Job Title: Senior Marketing Executive

Location: Bath

Salary: Competitive

Job Type: Full Time, Permanent (Monday - Friday 8:30 - 17:00)

Role Overview:

The Senior Marketing Executive is responsible for overseeing all of the Company's awards schemes. The role is responsible for creating and implementing an effective marketing and sales plan for achieving the targeted amount of entries, plus measuring and improving the effectiveness of each scheme. The Senior Marketing Executive will also hold responsibility for managing partnership agreements for all events that the Company wants to partner with, to ensure they increase their reach in the relevant markets. Other responsibilities will include enhancing the company brand, representing the marketing team at management meetings and managing other marketing team members.

Key Responsibilities:

* Awards
* To ensure the awards revenue targets are met and exceeded
* To create an effective marketing communication plan for awards
* To recruit judges and brand ambassadors for each scheme
* To help the awards executives create strong sales pipelines
* To review each awards scheme as per target, to increase performance for the next awards scheme
* To manage all awards marketing campaigns both print and digitally, including email communication, management of website and print material
* To ensure the pre and post campaign procedures are completed. Subscriptions marketing and data
* To oversee the marketing and communication plans for subscriptions laid out by the Digital Marketing Executive
* To oversee subscriptions campaigns and sales pipelines laid out by the Digital Marketing Executive
* To assist the Digital Marketing Executive and Data and Subscriptions Executive in ensuring the subscriptions revenue targets are met and exceeded
* To assist the Data and Subscriptions Executive in ensuring all data is kept clean and compliant with the most recent data regulations
* Strategic media partnerships
* To create and manage all FoodBev Media partnership agreements so that they are beneficial for both parties
* General brand marketing and managerial
* To monitor, promote and enhance FoodBev branding
* To oversee current offerings and come up with initiatives for products and other services
* To represent FoodBev marketing interests at management meetings
* To effectively line manage the Digital Marketing Executive, Data and Subscriptions Executive and Awards Marketing Executive

The ideal Candidate will have/be:

* Experience with CRM systems
* Bachelor's degree in Marketing, Business, or a related field
* Ability to forge successful internal and external relationships
* Ability to manage a sales pipeline and create communication plans
* Accurate written and verbal communication
* Ability and aspirations to manage a small team
* Experience in tracking response rates
* Comfortable working in a fast-paced commercial environment
* Accuracy and attention to detail
* Planning and organising
* Proactivity and initiative

Desirable

* Experience with social media and email marketing platforms
* Clear understanding of the role of marketing strategy and media channels

Benefits:

* Holiday entitlement is 28 days including bank holidays (increasing a day with each year of service up to a maximum of 33) plus 3 days between Christmas and New Year
* Discounted gym membership
* Private Health cover
* Pension
* Sick pay scheme
* Cycle to work scheme
* Childcare voucher scheme Employment Conditions

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with experience of: Marketing Supervisor, Public Relations Officer, Media Strategy Executive, Marketing Team Leader, Marketing Manager, Marketing Coordinator, Social Media Strategies Associate, Senior Marketing Executive, Marketing Assistant, Marketing Administrator, Marketing Officer, Marketing Analyst, Marketing Specialist, Digital Marketing Executive and Marketing Co-ordinator may also be considered for this role.

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