Marketing Executive

England,London,South West London
£25000 - £28000 per annum
17 July 2018
15 August 2018
Wiona Court
Job Function
Marketing, PR/Publicity
Contract Type
Full Time
A leading adventure travel brand is looking for a Marketing Executive to join their acquisition marketing team, based in South West London. Reporting into the Head of Marketing, you will be responsible for managing acquisition marketing channels, including influencer marketing, PR, trade marketing and managing media partnerships.

Key responsibilities:

* Build relationships with key influencers such as content partners/affiliates, social influencers, bloggers and vloggers, focusing on the travel brands target market
* Secure both digital and physical PR coverage working along side the PR agency to maximise media exposure
* Working with trade sales managers to ensure there is a co-ordinated marketing plan for agents and partners
* Deploy low cost media partnerships that drive positive exposure with publishers respected by target audiences,
* Continously prove and monitor ROI, ensuring all influencers and media relationship are maximising return on investment

Key skills and experience:

* Strong experience delivering influencer marketing, PR & partnerships, with demonstrable experience in creation of effective acquisition campaigns.
* Proven ability to deliver successful marketing acquisition strategies with a strong focus on clear tangible results and credible ROI tracking, optimising targeting, call-to-action and best practice principles
* A strong track record in negotiating low cost activity through power of the brand that drives high reach, impact and response.
* Significant experience partnering with 3rd parties to generate value for both sides through data acquisition or new business generation.

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