Head of Stories (PR Executive) for Fun Furniture Brand

Adrem Group
England,London,West London
Up to £24000.00 per annum + Negotiable dependent on experience
17 July 2018
14 August 2018
Gemma Naylor
Job Function
Contract Type
Full Time
Head of Stories (PR Executive) for Fun Furniture Brand

It's your job to spread the word to our media friends helping to get our lovely products on the pages of the top mags, national newspapers, blogs and online. Through the power of PR we want to be the go-to brand for interiors, drive obsession amongst the press and their readers, and become a household name.


1 Maximise press coverage in agreed core targets in print and online
2 Help to create an obsessive social community of Loaf lovers to drive brand loyalty
3 Day to day support in the smooth running of the press office


* Reactive - Respond to image/info requests providing timely and accurate info
* Proactive - Secure targeted press coverage by pitching in innovative stories
* Keeping informed - Getting to know our target group media contacts
* Press releases - Getting creative about topics and writing copy
* Launches - Help create buzz for new product launches
* Loans - Check availability of products and organise loans for press photo shoots
* Meet-ups - Book in and attend regular press appointments
* Quotes/comment - With support, draft trend quotes/comment on behalf of Charlie
* Manage press lists
* Images - Help to manage image files and keep Press Loft
* Press orders - Liaise with Chatterboxes on press orders

Online friends

* Work with the Campaign Commandos to encourage SEO
* Develop new and inventive ways to get these influencers excited about what we do
* Track coverage and compile monthly report


* Contribute to regular brainstorms and ideas for posts to communicate our ethos
* Draft weekly copy for our social media platforms and schedule timely posts
* Keep visual content updated across Pinterest, Houzz, AtMine and Homify
* Show a little love and share coverage from press and our online friends
* Monitor success of content through stats and referral traffic
* Identify opportunities and manage gifts for surprise & delight


Skills and experience:

* Minimum of two years press office or PR agency experience
* Excellent communication skills, written and verbal,
* Demonstrate initiative and be pro-active in day-to-day tasks
* A real can-do attitude with willingness to get stuck in and make great things happen
* Excellent organisational and time management skills
* The ability to effectively prioritise and multi task
* A creative thinker
* A passion for interiors

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