Head of Marketing (Salesforce and Pardot experience required)

Location
London (City of), London (Greater)
Salary
£70,000
Posted
16 July 2018
Closes
14 August 2018
Contract Type
Permanent
Hours
Full Time

This global media PLC is currently seeking an intelligent, passionate, and creative Head of Marketing to join our Marketing team in London. This role is an opportunity to work across multiple facets of the business within a strategic and creative, yet fast-paced environment, that will drive innovation, not only within the company, but within the industry itself.  If you are an ambitious self-starter who likes the idea of running a business within a business, this is an ideal position for you.

Job Summary & Key Responsibilities

Marketing Responsibilities

  • Liaise with US, European and Middle Eastern teams to develop and deploy go-to market strategies across earned, owned and paid outlets that include market intelligence, design, collateral, copy, PR, advertising, conferences, social and more
  • Manage, interpret and disseminate research for sales, investor relations, global marketing teams and company/industry in general using Google Analytics, Quantcast, Internal systems, web based research, etc.
  • Manage specific websites (i.e. European and Middle East membership and forums)
  • Develop and maintain collateral as necessary including sell sheets, media kits, presentation slides, mock-ups, swag and more
  • Work with sales, investor relations, product teams and global marketing teams to develop creative sales solutions targeted to particular categories and audiences
  • Provide light HTML and graphic design for mocks and other assets for collateral and marketing communications in Photoshop, Illustrator, InDesign, or other design software
  • Build and manage advertising and communications assets including copywriting, design, layouts and more as necessary for each campaign
  • Set ROI metrics and objectives based on business goals for each marketing campaign, optimize as necessary to highest rate of returns and explore new metrics and journeys to improve efficacy
  • Develop case studies based on current/past programs
  • Manage marketing and CRM technologies (i.e. Pardot, Salesforce, etc) including stakeholder adoption, governance, best practices, campaign deployment and recommendations for improvement
  • Ensure messaging across all products and communications are accurate, consistent and on brand
  • Oversee native apps (primarily for events) and effectively inform and educate internal and external stakeholders of developments and augmentations
  • Manage data and analytics for governance and accuracy and analyse for insights

Skills and Qualifications:

  • Solid and in depth working knowledge of Salesforce and Pardot
  • BA or BS Degree
  • Ability to manage a complex workload, and deliver high quality work under tight deadlines
  • Robust project management skills that include managing multiple international partners (internal and external) to hit project deadlines and within budget
  • Keen knowledge of subscription marketing and building and serving advertising communications including: specs, 1x1 & other tracking implementation, QA and the nuances thereof cross-media/multiple sites/CMS/tech capabilities, in concert with, the development platforms used (i.e. Flash, HTML5, jQuery, JavaScript, etc)
  • Eye for creative layouts and illustrations/graphic design
  • Exceptional organizational skills, a superior work ethic and extreme attention to detail
  • Strong analytical, presentation, written and verbal communication skills
  • Knowledge of digital advertising pricing models
  • Driven, passionate, self-starter, able to execute and deliver with minimal supervision
  • Robust knowledge of online research methods and 3rd party research tools
  • Working knowledge of HTML and DoubleClick or other ad server a plus
  • Excellent PowerPoint, Word and Excel skills a must; working knowledge of Adobe Creative Suite and CRM tools (i.e. Pardot, Salesforce, etc) a plus
  • Must be able to work effectively in a fast-paced and team-oriented environment
  • Creative and critical thinking skills to analyse data and uncover insights

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