Web and Digital Specialist TEMP

£100.00 - £200.00 per day
16 July 2018
13 August 2018
Yasmin Begum
Job Function
Contract Type
Full Time
Web & Digital Specialist - Local Government - Southampton - £100-£200 per day

Your new company
A reputable local government firm based in Southampton is seeking a web and digital specialist to assist on a project. They are looking for a Digital Marketer to make recommendations for the organisation's methodology for online analytics - using web, social media and other online data.

Your new role

* Design a dashboard that the business can use to manage performance - working with the business units and central team KPIs/web objectives, design a dashboard that can report back to the business as a whole and individual business units
* Recommend how we approach online testing for our online channels. Example, when and how we test our webpages
* Provide a method and recommend an approach and tools for data visualisation
* Provide an example of strategic recommendation for online improvement based on the analytics

These resources will be required to work/engage with:

* Chief strategy & marketing officer
* MD of consumer business
* Brand marketing team including UX, content, web editor and digital marketing manager
* Marketing teams in the business units
* Web analyst in consumer business

What you'll need to succeed

* Stakeholder management
* Excellent analytical skills and problem-solving skills
* Proven web and digital analyst experience
* Strategic thinker - ability to see the big picture and how analytics can feed into business strategy
* Knowledge of SEO/SEM
* Used to working in central team with business unit structure
* Multisector experience - B2B, B2G and B2C
* Experience of website optimisation through AB or multivariate testing.
* Ability to apply basic statistical analysis to varied datasets, such ascorrelations, confidence intervals, and the t-test.
* Experience of social media analytics packages.
* Experience of digital advertising analytics packages.
* Experience of app analytics.
* Knowledge of search engine optimisation principles and analysis.
* Evidence of creativity and the ability to suggest data-driven content
* optimisations or devise tests.


* Enthusiastic and self-motivated, with the ability to lead technical projects proactively
* Ability to relay technical knowledge to internal and external stakeholders with various levels of technical knowledge and at all levels of seniority
* Credible and articulate, with excellent communication and interpersonal skills both client facing and internally
* Innovative and creative, with a logical and methodical approach to problem solving
* Meticulous attention to detail, with an overall passion for continual improvement

What you'll get in return

The chance to work alongside the local government and help make a difference with the role that you are doing. You will be engaging with the public and using your skills to utilise the best possible outcome. You will be making recommendations on a large scale project to add to your portfolio.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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