Marketing Campaign Executive

An excellent opportunity for a Marketing Campaign Executive to join a multinational B2B organisation based in Guildford


Client Details

My client is a multinational B2B organisation based in Guildford


Description

The Marketing Campaign Executive will have the following responsibilities;



* As part of the Marketing Campaigns Team, the purpose of this role is to develop marketing communication strategies and deliver targeted customer acquisition campaigns that support the strategic objectives of the Industrial Gases business

* Working with the wider Marketing Communications Team and our external agencies, you will utilise your knowledge and experience of marketing communications to expertly develop and deliver integrated marketing campaigns through the most appropriate channels to increase awareness and acquire new customers

* Through your day to day activity, you will support the business in its drive to achieve greater digital customer engagement through a digital first, 'always on' approach to marketing campaign activity.

* Working with the sales teams to effectively target selected accounts through an ABM (Account Based Marketing) approach

* Selecting and managing attendance at key exhibitions Manage campaign budgets and monitor performance against campaign objectives ie. MQL's, SQL's and SAL's


Profile

The Marketing Campaign Executive should have the following skillset;



* Degree educated or relevant professional qualification would be preferable

* Proven B2B Marketing experience

* Broad marketing campaign management experience across digital and offline channels

* Proven track record of developing, delivering and monitoring integrated marketing campaigns in a customer-led environment

* Experience of email marketing, marketing automation and CRM platforms ie. Salesforce


Job Offer

The successful candidate will be offered a salary of between £35,000-£40,000 on a 12 month fixed-term contract