The job holder will provide specialist knowledge and strategic direction to effectively prioritise, manage and implement paid and organic search across our multiple websites, improving the volume, quality of traffic and return on investment through this channel.
My client is a leading UK Publisher that prides itself on it's advance technology and resources. They help people at every step of the journey to discover a passion of learning that helps provide opportunities throughout their lives.
You will be responsible for:
Supporting marketing teams in understanding the value of paid search and programmatic, setting and allocating appropriate budgets and KPIs to improve quality and volume of traffic and return on investmentWorking across business units to define paid search priorities, ensuring activity is coordinated across multiple products and UK websites Managing third party suppliers to maximise value for money and optimise return on investment from pay per click activitySupporting Web Content Team in developing website content and landing pages to improve click through ratesReporting on search activity including analysis of click and conversion data and budget spentSupporting marketing teams in making effective use of website analytics data and integrating data into the decision making processWorking with website product owners to ensure website analytics are implemented to enable accurate reporting on marketing campaignsCreating ad hoc web analytics reports to analyse conversion, customer engagement and user experience.
You are a specialist in PPC, SEO and analytics. You have the ability to communicate and share the knowledge and mentor marketing teams in effective search and analytics techniques. interface with a wide range of teams in a range of locations. You are commercially and analytically minded, energetic and driven.
You will also have:
An in-depth and experienced understanding of all things PPC and SEO, with practical experience and proven track record in terms of ROI and revenueExtensive experience of online analytics packages with a deep understanding of turning data into actionable informationStrong communication skills, both written and oralExcellent attention to detail and the ability to effectively multi-taskStrong influencing skills, able to enthuse and motivate people at all levels The ability to seek creative solutions to problemsThe ability to engage with the values and vision of the organisationA strong understanding of the commercial impact of searchThe ability to manage third party agencies and suppliersThe ability to set and follow processes and procedures with a high level of attention to detail, but flex these processes and procedures when the market or situation changesHighly organised and a self starter.Practical experience running a Google AdWords account, paid search through other search engines and/or social media channels on agency or client sidePractical experience using Google Analytics to monitor paid search and support SEO activityEducated to degree or equivalent levelPrevious experience of implementing search strategies and working with marketing teams to prioritise search activityExperience in complex landing page design testing and optimisation, including dynamic landing pagesA high level of attention to detailGood team playerThe ability to work to tight timescalesExperience of working in a digital marketing environment.
Desirable:Experience of training system usersExperience of creating training and support documentationExperience of Amazon AdvertisingGoogle AdWords qualificationEducated to degree or equivalent level qualificationGood understanding of the UK education sectorUnderstanding of technical SEO.
Bonus, Pension + A fantastic team and a great opportunity to take ownership of a role and progress.