Performance Marketing Manager

Location
London
Salary
£45k - £55k pa
Posted
25 May 2018
Closes
09 June 2018
Ref
13924683/001
Contact
Jesscia Mott-Brown
Job Function
Marketing
Contract Type
Permanent

The job holder will provide specialist knowledge and strategic direction to effectively prioritise, manage and implement paid and organic search across our multiple websites, improving the volume, quality of traffic and return on investment through this channel.

Client Details

My client is a leading UK Publisher that prides itself on it's advance technology and resources. They help people at every step of the journey to discover a passion of learning that helps provide opportunities throughout their lives.

Description

You will be responsible for:

  • Supporting marketing teams in understanding the value of paid search and programmatic, setting and allocating appropriate budgets and KPIs to improve quality and volume of traffic and return on investment
  • Working across business units to define paid search priorities, ensuring activity is coordinated across multiple products and UK websites
  • Managing third party suppliers to maximise value for money and optimise return on investment from pay per click activity
  • Supporting Web Content Team in developing website content and landing pages to improve click through rates
  • Reporting on search activity including analysis of click and conversion data and budget spent
  • Supporting marketing teams in making effective use of website analytics data and integrating data into the decision making process
  • Working with website product owners to ensure website analytics are implemented to enable accurate reporting on marketing campaigns
  • Creating ad hoc web analytics reports to analyse conversion, customer engagement and user experience.
  • Profile

    You are a specialist in PPC, SEO and analytics. You have the ability to communicate and share the knowledge and mentor marketing teams in effective search and analytics techniques. interface with a wide range of teams in a range of locations. You are commercially and analytically minded, energetic and driven.

    You will also have:

  • An in-depth and experienced understanding of all things PPC and SEO, with practical experience and proven track record in terms of ROI and revenue
  • Extensive experience of online analytics packages with a deep understanding of turning data into actionable information
  • Strong communication skills, both written and oral
  • Excellent attention to detail and the ability to effectively multi-task
  • Strong influencing skills, able to enthuse and motivate people at all levels
  • The ability to seek creative solutions to problems
  • The ability to engage with the values and vision of the organisation
  • A strong understanding of the commercial impact of search
  • The ability to manage third party agencies and suppliers
  • The ability to set and follow processes and procedures with a high level of attention to detail, but flex these processes and procedures when the market or situation changes
  • Highly organised and a self starter.
  • Practical experience running a Google AdWords account, paid search through other search engines and/or social media channels on agency or client side
  • Practical experience using Google Analytics to monitor paid search and support SEO activity
  • Educated to degree or equivalent level
  • Previous experience of implementing search strategies and working with marketing teams to prioritise search activity
  • Experience in complex landing page design testing and optimisation, including dynamic landing pages
  • A high level of attention to detail
  • Good team player
  • The ability to work to tight timescales
  • Experience of working in a digital marketing environment.
  • Desirable:

  • Experience of training system users
  • Experience of creating training and support documentation
  • Experience of Amazon Advertising
  • Google AdWords qualification
  • Educated to degree or equivalent level qualification
  • Good understanding of the UK education sector
  • Understanding of technical SEO.
  • Job Offer

    Bonus, Pension + A fantastic team and a great opportunity to take ownership of a role and progress.

    Similar jobs

    More searches like this

    Similar jobs