Digital Marketing Manager

Location
London
Salary
£45,000 - £50,000 per annum
Posted
16 May 2018
Closes
25 May 2018
Ref
283094
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time

The Client

Our client is a leading membership body with over 200,000 plus members around the world! They're a traditional body with a leading marketing team! 

The Role 

Create, own and deliver the Digital marketing strategy to attract a pipeline of high quality students in line with our client's global marketing strategy. 

  • Lead the appointment and management of Digital Media, Content and Creative agencies to drive performance and value.
  • Robustly analyse and report on all digital media activity and spend to drive organisational learning and consistently increase ROI through systematic optimisation. 
  • Work with the data analytics team, using big data and other data sources, to build understanding of detailed audience segments and target accordingly with the most effective content and media. 
  • Manage and control the digital media budget and expenditure to cost-effectively drive consistent lead pipeline and achieve student recruitment targets. 
  • To proactively evolve and innovate their digital media marketing activities in line with latest trends in best practice and technology, where appropriate.
  • To work collaboratively with regional marketing teams to understand and meet their digital media marketing needs, driving organisational learning, innovation and best practice. 
  • Work with the heads of marketing planning to raise the performance of those websites under markets' responsibility, by improving natural search and optimising digital user journeys and content. 

You 

  • You will have in-depth knowledge of B2C digital marketing strategy and execution, with demonstrable expertise delivering effective campaigns across digital media, social media and SEM.  
  • Deep understanding of social advertising campaign management and optimisation practices across Facebook and LinkedIn.  Proven knowledge of regional search engines and social media platforms, e.g., Yandex, Baidu, Weibo, WeChat. 
  • Excellent interpersonal skills and the proven ability to communicate effectively, build trust and achieve success with colleagues of all levels, cultural and geographic backgrounds. 
  • Extensive experience in B2C advertising content development, media buying and management across multiple platforms and international markets. Significant experience working with DMPs, DSPs, ad networks and retargeting.
  •   In-depth experience managing agencies and media budgets to achieve continuous improvement. 
  • Demonstrable experience working effectively in matrix structures and complex stakeholder environments. 
  • Proven experience delivering localised campaigns in a global organisation would be distinctly advantageous. 

You will be a self starter and ready to take on this massive challenge - working with global markets and making an impact.

If this ad resonates with you, apply today and send your CV to alexandra@ballandhoolahan.co.uk  

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