Head of CRM

Better Placed
£55k - £65k pa
16 May 2018
23 May 2018
Claire Eason
Job Function
IT / Technical
Contract Type

Head of CRM

£55,000 - £65,000 (+ Package)

I have a fantastic opportunity with one of the UK's fastest growing retailers for a Head of CRM. This client has seen year on year growth, developing from a small boutique retailer almost 50 years' ago, to the national and loved brand it is today. This online retailer also has over 200 stores around the UK and a loyal customer base that is continuing to grow.

This is a brand new role that has been created following this growth. You will be joining a team of around 20+ strong and talented marketing specialists with a team of 5 and an agency to manage. The key remit of the role is to continue to develop and manage the existing loyalty programme and overall CRM strategy.

Key Responsibilities include:

  • Develop and manage the brands loyalty scheme and overall CRM strategy
  • Digitalise the loyalty scheme
  • Optimise customer segmentation and drive a more customer led culture by elevating the importance of CRM throughout the business
  • Work with external agencies and suppliers, ensuring the brand achieves optimal value
  • CRM test and learn planning and execution to ensure success/ push boundaries
  • Ensure the loyalty programme and CRM strategy deliver against the wider marketing plan and targets
  • Ensure ROI through performance metrics and reviews

Key requirements include:

  • Extensive experience within CRM, including eCRM and loyalty programmes
  • Knowledge of customer segmentation
  • People management experience
  • Retail experience is ideal
  • Stakeholder/ 3rd party management

This is a fantastic opportunity for you to be apart of a growing brand at the beginning of it's digital and CRM journey with the security of a long standing brand behind you.

Please apply for details and I will give you a call.

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