Marketing and Communications Director

15 May 2018
12 June 2018
Wendy Gray
Job Function
Contract Type
Full Time
A trade association within financial are looking for a Director of Marketing and Communications to join their team. To develop and implement the global marketing & communications strategy to support objectives, deliver against financial targets and strategic goals and continuously improve standards.


Overall accountability for driving plans for lead generation, delegate booking, new member and student base growth.

* Planning and delivery of multi-channel marketing campaigns to achieve performance targets for core product areas - qualifications (both B2B and B2C offerings), training courses, eLearning, conferences, webinars and events; drive the expansion of communications in emerging markets
* Support the membership team's communication and marketing activity, including developing a communications strategy to retain and nurture members
* Agree, manage and monitor all marketing related budgets and spend in conjunction with department heads, with a strong focus on results and positive impact to the bottom line
* Ensure all relevant systems and marketing processes are efficient, effective and fit for purpose
* Promote and support use of best practice in marketing techniques and application including content marketing, CRM, social media and digital
* Work with key internal and external stakeholders to develop an overarching communications strategy to raise the profile of the organisation
* Oversee public relations and manage media contact and relationships
* Overall responsibility for all ACT branding and messaging across all platforms - print, website and social media; act as ambassador for the brand, representing the ACT at events and meetings.
* Source and manage relationships with key suppliers and specialist marketing service providers as appropriate to support the marketing strategy; strong negotiations skills required

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