Conversion Rate Optimisation Specialist

6 days left

Recruiter
EMR
Location
Basingstoke
Salary
£250 - £350 p/day
Posted
14 May 2018
Closes
28 May 2018
Ref
1630239
Contact
Matthew Stevenson
Job Function
Analyst
Contract Type
Contract, Freelance, Temporary

An exciting opportunity for an Interim Conversion Rate Optimisation Specialist to join a leading financial services organisation. You will be working a 50:50 split between London and Basingstoke.

The purpose of this role is to develop and optimise digital customer journeys for across desktop and mobile customer journeys.

You will be responsible for identifying journey optimisation improvements and product ownership within the Digital scrum, prioritising development and editorial resources to deliver best in class digital customer journeys for their products.

Responsibilities


  • Product owner for insurance customer journeys within the digital scrum, directing and prioritising IT development and editorial resources to deliver constant pipeline of journey optimisation improvements.
  • Efficently project manage workload for the insurance digital scrum using work flow management software (JIRA)
  • Day to day ownership of achieving new business sales conversion rates within digital journeys in line with budget and forecast.
  • Ensure customer centric creative/design within our digital customer sales journeys which are in line with Group Marketing strategy, brand guidelines and regulatory requirements.
  • Support Digital Marketing programme advising on digital tag management and digital execution of marketing campaigns to achieve sales targets.
  • Support delivery of content and landing pages assisting with publishing materials within Content Management System (SiteCore)

  • Key Skills

    • A highly experienced, analytical and commercially astute digital professional
    • Able to build relationships across IT and business resources to deliver digital customer journey
    • Able to effieciently manage and prioritise work load across digital scrum resources to achieve business objectives.
    • Experience working with digital content management systems
    • Experience of driving digital changes to improve Serach Engine Optimisation

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