Global Marketing Manager - Luxury Residential Property

£40000 - £50000 per annum + bonus, pension, health and more
11 May 2018
08 June 2018
Adam Sumner
Job Function
Contract Type
Full Time
Superb strategic marketing lead for the residential unit of a luxury real estate firm, driving growth and a range of projects.

As the Residential team of this strong UK luxury real estate brand has successfully grown following the appointment of new Directors, the emphasis is now on marketing to drive awareness, build the business and of course support sales growth. Clients' expectations are such that the business now needs a dedicated Residential marketing leader who also forms part of project teams and attends sales and strategy meetings.

Whilst reporting into the Residential directors, you will also have lines into Central Marketing to ensure brand consistency.

Key responsibilities:

- Act as a brand ambassador, ensuring all marketing output is to a consistently high standard and within the company's brand guidelines.

- To promote and grow the Residential brand within the industry.

- Implement new marketing strategies in line with the business plan growth strategy.

- Work with Residential management team to manage and allocate marketing budget based on careful analysis of market trends and campaign results.

- Work with Residential Directors and clients to create PR initiatives and implement campaigns.

- Help create and review quotes provided by the Directors.

- To manage and take responsibility for junior marketing executive, setting KPIs through performance appraisals and nurturing talent to ensure career development.

- Act as gatekeeper and take overall responsibility to ensure consistency.

- Work with central marketing to further develop and enhance website sections.

- Maximise web portal listings and take responsibility for all content.

- Implement and oversee the internal social account and Asia marketing overall.

- Work with 3rd party provider to ensure creative and content is in brand and effective.

- Liaise with client teams to create new initiatives and where possible get budget contributions for specific campaigns.

- Work with China desk to gather and analyse data - reporting to management team on campaign results and direct sales results.

- Assist project team and various client marketing teams on writing creative briefs and working alongside creative agencies, designers etc. to produce marketing collateral for key projects.

- Work with project teams to create and implement new initiatives to help promote projects and increase inbound enquiry levels leading to direct sales.

- Support project team in managing marketing activity calendars for each live project, meeting deadlines and budgets and collate monthly outreach reports for each development.

- Work with central marketing team in taking control of award submissions.

- Manage Social Media schedule and proactively seek content from the wider team and clients in order to maximise exposure across all platforms.

- Take responsibility for Residential collateral.

- Create a new improved project portfolio and keep updated.

- Create Residential service line overview document which will be used for business generation.

- Take responsibility for the EDM campaigns, working with project Directors

- Being point of contact with client marketing manager to ensure both sets of brand guidelines are met, agreeing timing, format and design.

- Provide regular updates to management and marketing team on success of campaigns and searching for new innovative opportunities to maximise electronic communication to our database.

- Carefully manage the level of exposure our database receives.

- Work with central marketing team and Area Sales Directors to create and install Residential focused front office displays and model placements where applicable.

- Take responsibility for client engagement.

- Take responsibility for all Residential events and project launches - both in the UK & overseas.

- Work with project and client teams to ensure suitable preparation, promotion and success.

- Look for new event opportunities and 3rd party businesses to work alongside to help promote our business and projects.

- Measure all marketing activity and analysis by collaborating with project leads.


* A solid foundation in generalist marketing, likely at Senior Executive or Manager level
* Experience with a professional firm and brand, with real estate ideal but by no means necessary
* Forthcoming, well-reasoned and evidenced approach to influencing stakeholders
* A commercial eye, able to plug in to customers, competitors and industry trends and shape a brand an content around them in a unique and compelling fashion
* Comfortable being accountable for measurables and reporting on variances
* Able to work in an agile, adaptable manner to find solutions

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