Senior Brand Manager - Brand and franchise management/licensing

11 May 2018
05 June 2018
Andres Martinez
Job Function
Brand / Product
Contract Type
Full Time
We are looking for someone with a passion for food and restaurants, who understands the value and work dynamics involved with managing brands and franchises and who is able to work the whole cycle of business. From the creation of an idea, to the sale of this project to different audiences (brand owners, franchisees, external investors) and support in the operation.

Client Details

Brand and franchise management/licensing firm.


Based in London, the Senior Brand Manager will be responsible for:

Strategy and Innovation

* Drive long-term high revenue partnerships

* Confident using multiple data sources to create compelling strategic recommendations and brand plans

* Researching, developing and writing brand, retail and category strategy

* Share insights on retail analysis, trend and trade performance

Operations and Results

* Focus and deliver on the budget and KPI's set

* Take responsibility for specific sectors and categories and manage the Paul Hollywood licensing programme

* Create 3 year projections for specified brands in line with overall forecasting processes

* Responsible for the management of the whole brand extension and NPD process for specified brands

* Oversee and manage existing key licensees/franchisees performance within specified categories

Customers and Relationships

* Manage and build strong working relationships with licensors/licensees/franchisees

* Ensure brand extension is managed effectively and efficiently

Leadership and Teams

* Inspire and motivate more junior members of the UK team to achieve strategic goals

* Build, nurture and manage partnerships, both new and existing for all specified brands

* Work cohesively with other team members to deliver successful brand extension programmes


Based in London, the successful candidate must have/be:

* Minimum of 5 years' experience in a brand/customer marketing/product management or franchise management role

* Preferred qualification - Business/Marketing Degree

* Experience of working with businesses and key decision makers across multiple categories

* Ability to implement projects with a high level of detail and complexity

* Capacity to work in a fast-paced environment and prioritise workload

* Positive can-do approach and solution orientated style

* Persuasive skills to influence others

Job Offer

Join a team that will lead the strategic brand/franchise management of some of the most important clients and be able to propose and implement ideas/projects. Competitive remuneration package and professional challenges on a daily base.

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