Social Media Manager - Digital Content

Location
England,West Yorkshire
Salary
Negotiable
Posted
05 May 2018
Closes
03 June 2018
Ref
13919039/001
Contact
Katie Martin
Job Function
Marketing
Contract Type
Contract
Hours
Full Time
Social Media Manager - Digital Content

West Yorkshire- Contract- Immediate start


Client Details

A well established public sector organisation who are looking to enhance their digital presence.


Description

As a Social Media Manager you will be responsible for creating, delivering and evaluating the success of a rolling 12 month digital content plan to cover all divisions of this ever growing business.

* Responsible for strategizing and executing on an advertising/promotional plan for social media channels which will include:
* social media platforms (Facebook,LinkedIn, twitter,Weibo,Pinterest)
* Manage the website
* 3rd party blogs/influences
* Relevant 3rd party social media spaces
* Any other relevant channels
* Increase engagement with the website using social media. Generate revenue as a result of driving traffic to the website.
* Works to ensure that content across companies digital and social platforms drives growth of our digital audiences and encourages stickiness to increase site visits, page depth and time on site.
* Extracting the core information for complicated briefs and be willing and skilled in challenging clients on briefs
* Establish metrics for success and uses campaign performance and analytic to adjust strategy as necessary to achieve the greatest success
* Responsible for planning and reporting on the content and social media budget.
* Establish, develop and manage relationships with relevant external suppliers to agreed contractual standard and cost effective performance
* Manage and coach the Content and social Media Executive to support the delivery across the Social Media operational responsibilities.


Profile

The Successful Applicant

* Experience creating editorial and digital content distribution plans and reporting on success and learning's.

* Previous experience of managing, moderating and monetising a sizeable social media community

* Previous experience of creation and sharing of digital content across a variety of platforms to a variety of audiences

* Solid understanding of Google analytics and CRM tools.

* Understanding of best practices and emerging trends within the digital / social space

* Strong social media experience with demonstrable passion

* Strong content/copy writing background

* Reporting and ownership of budget

* Experience of digital as an integrated part of the full marketing and media mix


Job Offer

£salary competitive ( salary or day rate considered)

This is an urgent contract role so you will need to be available at short notice. Please apply ASAP

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