B2B Marketing Manager

England,London,City of London
£35000 - £40000 per annum
04 May 2018
01 June 2018
Lewis Chaplin
Job Function
Contract Type
Full Time
As growth continues, one of the UK's largest college groups are currently looking for a B2B marketing manager to join their newly restructured marketing team in Central London. This purpose of this role will be to work with the line manager to deliver B2B marketing strategies across all divisions within the group.

Key Responsibilities:

* Lead the development and delivery of a B2B marketing strategy and source, segment and target employer/business sectors through various marketing techniques.
* Be responsible for the delivery and day to day management of campaigns aimed at growing specific areas of the business
* Manage reliable and accurate marketing information systems to help assist strategic decision making for marketing and management purposes.
* Lead in development of a wide range of engaging B2B marketing materials
* Provide innovative thinking in defining strategic marketing initiatives to stay ahead of competition
* Work with external agencies and consultants on specified projects
* Support the director of marketing and in communications in managing the groups centralised marketing budget

Skills and Knowledge:

* Excellent knowledge of B2B campaigns across the sector/commercial industries
* Skilled in using B2B marketing tactics to drive business results
* A good understanding of communication of user journey and interaction
* An understanding of equal opportunities requirements in the work of marketing

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