Senior Digital Analyst / Senior Web Analyst / Customer Analyst

Location
England,Merseyside,Knowsley
Salary
Negotiable
Posted
04 May 2018
Closes
01 June 2018
Ref
MATALAN-06
Contact
Bluetown Online
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Job Title: Senior Digital Analyst

Location: Knowsley, Merseyside

Salary: Competitive + Benefits

Job Type: Full time Permanent

Closing Date: Thursday 31st May 2018

The Company:

Founded in the early 1980s, The Company is a family retail business that is proud to serve its customer excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, collaborative, challenging, and above all fun! As part of the family you can expect some great benefits and the opportunity to be part of their exciting vision - to become the UK's most trusted value retailer. This is Retail Made Real.

The Role:

As a Senior Digital Analyst you will play a key role in bringing together and telling the holistic story on digital performance and their customers shopping behaviours online and in store. You will lead digital analytics and drive actionable insight focusing on improving the online customer journey, becoming an advocate of digital data and driving engagement within the wider teams.

* Identify online business objectives and how these should be measured.
* Formulate relevant hypothesis and identify the data methodology needed to answer them.
* Providing reliable insight using Google Analytics and SQL Server
* Present findings to a senior audience in a clear and concise manner with the help of data visualisation tools.
* Collaborate with insight function at The Company.

The Candidate:

* Passion for data and driving action on insight
* Be curious and challenge the status quo
* Significant experience as a senior analyst or similar, with a proven track record of delivering large data analysis projects for leading within a challenging retail / ecommerce environment
* Experience with attribution modelling and driving change on the back of insight
* Advanced practical knowledge of statistical tools such as R and SQL and visualisation tools such as Tableau/Data Studio
* Advanced practical knowledge of languages such as R, Python and SQL and application of models including k-means clustering, linear regression and time-series analysis.
* Experienced in joining different datasets (e.g. web, CRM, social) to conduct comprehensive reporting and analysis.
* Working knowledge of web analytics tools such as Google and Adobe Analytics, including the usage of API's for data access
* Previous leadership experience, including responsibility for junior team members
* Master's or Bachelor's Degree in Information Systems, Mathematics, Statistics, Economics, Computing, Engineering or a similar quantitative degree
* Experience in qualitative analysis tools a plus (Hitwise) and working with CRM systems
* An understanding of Google Tag manager and how we can get the most out of this from an analytics perspective
* Extensive Knowledge of CRO and measuring impact of experiments
* Automate any reporting processes using your technical knowledge

Please click on the APPLY button and CHECK YOUR EMAILS for the link to our Client's careers page.

Candidates with the relevant experience or job titles of; Technical Analytics Specialist, Digital Web Analyst, Analyst, Web Analyst, Digital Analyst, Digital Marketing Analyst, Digital Optimisation Analyst, Online Trade Analyst, Database Administrator DBA, SQL Database Administrator, Insight Analyst, Customer Analyst, Customer Insight Analyst, Junior Database Administrator, Business Analyst will also be considered for this role.

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