Marketing Automation Campaign Specialist

£100.00 - £200.00 per day
02 May 2018
31 May 2018
Yasmin Begum
Job Function
Contract Type
Full Time
Marketing Automation Campaign Specialist - Global Tech Firm - Baisngstoke - £100-£200 per day

Your new company
Global tech player based in Basingstoke looking to grow the Marketing Automation team due to growth plans for their B2B market.

Your new role

* Manage relevant processes from initial brief (from Marketing Communications Managers and other business stakeholders) through to implementation, delivery and reports in accordance with agreed timescales

* Work with Marketing Communications Managers to create high quality emails in Adobe that are targeted and measurable.
* Work with key stakeholders to ensure campaigns are deployed in line with strategy.
* Email creation and delivery from initial brief, translation management, html build and send.
* Optimize against key metrics including open rates, CTR and conversion.
* Manage a well organised and documented testing plan to continually improve campaign performance.
* Building forms for contact acquisition / lead generation.
* Basic date admin tasks and report running.
* Track best practices, monitor industry trends, and make recommendations.

What you'll need to succeed

* Advanced working knowledge of at least one MA tool (ideally Adobe Campaign)
* Advanced Excel user
* Excellent written and verbal communication skills

* Experience building HTML based emails for all the major mail services and clients (e.g. Gmail,, iOS etc)
* Client side and agency experience an advantage
* Clear understanding of the legal implications of handling personal data and the consequences of misuse.
* Experience of managing, analysing and interpreting data.
* Successful track-record in delivering projects on time.
* Language qualifications: Fluent English verbal & written.


* Experience working in a B2B organisation

* Experience designing and creating lead scoring, lead nurturing and event registrations.
* Experience using Photoshop

What you'll get in return
Experience working for a global player across the tech industry, project experience with their B2B clients and a great environment to work in with a good work life balance.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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