Senior Brand Manager / Marketing Manager -

Up to £55,000 plus benefits
02 May 2018
31 May 2018
Job Function
Brand / Product
Contract Type
Full Time

High calibre FMCG marketer needed for a Senior Brand Manager / Marketing Manager role with a leading FMCG company based within Norfolk. We're looking for a smart, commercially savvy individual who can take responsibility for driving forward a portfolio of brands, as well as close involvement in an interesting new brand development projects. Working in a full-mix role, we're looking for someone with a robust track record of managing integrated campaigns, developing and launching NPD/packaging initiatives and running effective brand & retail activations. Working alongside brand partners and external agencies, you'll enjoy working in what is a very dynamic and busy culture.

Key Responsibilities:

  • Leading the strategic development of brands, delivering profitable business growth through insight-led strategy, equity development and commercial management.
  • Working as part of a brand team to develop and launch annual plans including NPD, ATL/BTL and pack & price initiatives, delivering value growth and optimising the brand P&L.
  • Managing brand A&P expenditure to maximise value and ROI for the business.
  • Leading and working with cross-functional teams, providing vision and direction to deliver brand activities and programmes.
  • Competitor analysis and benchmarking.

Knowledge, Skills & Experience Checklist:

  • Robust marketing experience in a leading FMCG business.
  • Strong strategic and project management experience.
  • Hands-on brand management experience ideally with P&L responsibility.
  • Great influencer and team player.
  • Experience working in cross-functional project teams, delivering business initiatives.
  • A solid grasp of consumer, shopper and category insight data and application.
  • A passion for brands and understanding what drives consumer interest and engagement.

This is a great role for a Marketer looking to develop brands and have a direct influence on them.

The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing and recruitment experience working with brand management, communications, category management, customer marketing, brand consulting and insight/research specialists across a wide range of industry sectors.

More searches like this