Brand Manager

£30000 - £35000 per annum
01 May 2018
30 May 2018
Elizabeth Woodforde
Job Function
Brand / Product
Contract Type
Full Time
The Brand Manager will be involved in the developing the insight led, brand plans for your brand(s) that deliver company profit targets and set the future direction for category development. You will execute all brand marketing campaigns across a range of media in order to deliver excellent consumer engagement and meet targets.

Client Details

Our client have a leading portfolio across Health, OTC and Beauty.


The Brand Manager reports in to the Marketing Manager and is responsible for these key areas:


Driving demand and engaging consumers at point of sale:

* Work with the MM to develop powerful communications, across all disciplines, that deliver short term targets and long term brand building

* Work closely with the agencies to create communications ideas that drive the desired brand objectives founded on key consumer insights

* Manage marketing and communication agencies on a day to day basis to ensure work is delivered on time and on budget

* Work closely with Sales and Customer Marketing to drive synergy across all channels to maximise ROI and ensure timely communication to stakeholders and customers

* Provide market data and brand data to sales force and distributors to support sales presentations

* Organise and manage consumer research and market testing of communications/activities as required

* Analyse of marketing activity, measure success and highlight key learning


Creating tomorrow's winning products:

* Work with the NPD and R&D in developing and maintain the innovation funnel and the identification of new product concepts that address commercial opportunities for your brand in your markets

* Work with technical team to the voice of the brand and market (customer and consumer) throughout the development and be instrumental in the stage gate process to move from ideas to concepts to final product

* Organise and manage consumer research and market testing of both new products and communications as required

* Develop new packing with design agencies and technical when needed


Keeping the brands on track:

* Monitor brand performance focusing on volume, sales value and gross profit on internal accounts and market share and rate of sale externally

* Understand and manage of the impact of decisions and actions on brand profitability

* Look for opportunities and make recommendations to ensure brands meet or exceed target

* Tight budget management ensuring timely recommendations and accurate allocation, monitoring and control


The candidate that secures this Brand Manager position will bring the following skills and attributes to the position:

* Solid marketing track record in FMCG ideally in OTC and Health brands

* Experience in helping create substantial A&P programmes across (ATL, BTL and digital/social)

* Excellent communication and presentation skills

* Strong analytical skills - financial and market research/data

* Excellent interpersonal and influencing skills

Job Offer

Competitive Basic Salary + Benefits + excellent career opportunities.

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