Head of Marketing

Recruiter
EMR
Location
England,London
Salary
£100000 - £125000 per annum + Bonus + Benefits
Posted
23 April 2018
Closes
21 May 2018
Ref
1629828
Contact
Ronak Patel
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Responsible for the preparation and implementation of strategies and tactical plans for all marketing activity to support key business objectives for volume and company reputation - ATL & BTL.
* Drive digital strategy for acquisition and retention.
* Overall responsibility for the delivery of customer volumes through effective direct marketing activity as part of the overall acquisition targets.
* Using data develop new products and develop pricing model.
* Overall responsibility for brand development and implementation. Owner of all brand guidelines, responsible for the governance and controls that will ensure a consistent implementation across the group.
* Responsible for the delivery of cross-sell targets as well as improving additional services revenue.
* Owner of the Customer Communications via printed documents, emails, texts and other online communications.
* Co-ordinates crisis management and business continuity activity where there is a potential effect on reputation or interest from the media.
* Manages staff effectively for maximum business contribution and personal achievement.

Requirements:

* Proven track record of marketing delivery within a PLC or high profile insurance, retail or consumer brand at an Executive or Board level.
* Track record of direct marketing /direct reponse.
* Strong expertise and knowledge of acquisition, brand and optimisation marketing techniques and methods.
* Strong expertise in developing marketing strategies and working with senior management and senior external partners.
* Highly-developed planning and organisational skills.
* Exceptional writing and spoken word skills.
* UK experience essential.

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