Senior Direct Marketing Manager - ATL

£50000 - £60000 per annum
23 April 2018
21 May 2018
Recruitment Team
Job Function
Contract Type
Full Time
Senior Direct Marketing Manager - ATL, Peterborough -

A rare and outstanding opportunity to join a thriving business with a growing portfolio of well-known brands. As Senior Direct Marketing Manager you will need to be responsible for developing the off-line media strategy and delivering the success of their main marketing channel, Direct Response TV, by driving traffic to the website which then converts.

Overseeing an annual campaign expenditure of circa £7m, you will be instrumental when managing execution in all direct channels, monitoring agency performance and budgets very closely, ensuring that results are maximised within agreed targets. To this end, the role needs a marketer with an inquisitive nature, an analytical mind, a passion for numbers and the commerciality to match. You will really need to dig into those campaign results and identify the where, how and why behind them, before deciding on your next plan of action.

As a strong relationship builder you will work closely with the digital marketing team and the wider business in order to develop a communication plan that will support media strategy in order to ensure strong commercial delivery in your channels.

Due to the specialist nature of this vacancy we can only consider candidates with a certain type and level of experience. If you have Direct Response TV experience within a B2C environment, strong commercial and analytical nous, and the ability to successfully manage agencies to get the desired results, then we are keen to hear from you!

A highly competitive salary and benefits package is on offer, as well as a range of initiatives, discounts and perks.

For more information and a full job description, please apply today!
Due to the location of their Peterborough office, this role could be of interest to those living in Cambridge, Huntingdon, Kettering, Leicester, Peterborough, Loughborough, Nottingham, Boston, Sleaford, Oakham, Spalding.

For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

Please upload a Microsoft Word version of your CV where possible, excluding textboxes or images, as this can affect the consultant's job matching process and therefore your details may not be picked up for a role.

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